Strategic market positioning transforms how your climate tech innovation is perceived by investors, enterprise buyers, and strategic partners. What if Design crafts evidence-backed positioning statements that differentiate your solution in crowded sustainability markets, align stakeholder vision, and unlock catalytic capital by articulating clear competitive advantages that resonate with decision-makers evaluating breakthrough clean technologies.
Strategic positioning services that differentiate your climate innovation and align stakeholders around a compelling market narrative.
Evidence-backed competitive analysis and differentiation frameworks that clearly articulate your unique advantages in sustainability markets, backed by research and competitive scans that validate strategic choices for investors and enterprise buyers.
Story-first value proposition frameworks that translate complex climate technologies into compelling narratives for technical and executive audiences, ensuring clear communication of ROI, impact, and competitive differentiation across stakeholder groups.
90-minute facilitated exercises that align leadership teams, investors, and key stakeholders around unified positioning vision, eliminating internal confusion and creating consensus on market strategy, target audiences, and competitive advantages.
Weak market positioning costs climate tech companies millions in lost opportunities—confused investors pass on funding rounds, enterprise buyers choose competitors, and strategic partners hesitate to engage. Our evidence-backed positioning process combines stakeholder alignment workshops, competitive research, and audience insights to craft positioning statements that unlock catalytic capital, accelerate pilot programs, and establish category leadership. We translate complex sustainability innovations into compelling narratives that resonate with the decision-makers who matter most to your growth trajectory.
Leading climate tech companies trust us to define their market position and differentiate their innovations.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We combine strategic rigor with climate tech expertise to create positioning that drives business outcomes.
Deep understanding of sustainability markets, clean tech buyers, and climate innovation landscape from working with 100+ climate-focused organizations.
Data-driven competitive analysis, market research, and audience insights validate every positioning decision for investor confidence.
Workshop-to-launch positioning frameworks delivered in 4-6 weeks, enabling fast market entry for time-sensitive funding rounds.
3x cheaper than hiring in-house strategists while delivering full-service positioning from research to implementation and guidelines.
Climate-focused design strategists with proven positioning expertise.
Co-founder
Akhila brings deep strategic thinking from designing innovative LEED buildings and leading urban interventions worth over $100M that impacted millions of people. Before co-founding What if Design, she developed positioning strategies for large-scale architectural projects that required aligning diverse stakeholder groups—from government officials to community members to investors. Her experience translating complex sustainability innovations into compelling narratives for decision-makers now helps climate tech companies articulate their market position with clarity and conviction. Akhila's architectural background gives her a unique perspective on systems thinking and long-term value creation, essential for positioning breakthrough climate technologies that challenge business-as-usual. She leads the strategic positioning process, facilitating stakeholder workshops and conducting competitive analysis that uncovers authentic differentiation points.
Co-founder
Tejas brings business growth expertise from driving OYO's expansion across 3 countries and running training programs that equipped 1,700+ people throughout India. His experience in rapid market entry, competitive positioning, and stakeholder alignment across diverse markets gives him exceptional insight into what makes positioning work in real-world business contexts. Before co-founding What if Design, Tejas developed go-to-market strategies for new territories, requiring deep understanding of competitive landscapes, customer needs, and differentiation frameworks. He now applies this strategic rigor to climate tech positioning, helping companies articulate their value in ways that resonate with enterprise buyers, investors, and strategic partners. Tejas excels at translating technical innovation into business outcomes, ensuring positioning statements drive measurable results like pilot sign-ups, funding success, and partnership agreements.
What is a market position statement?
A market position statement is a strategic framework that defines how your company, product, or service is uniquely positioned in the market relative to competitors. It articulates your target audience, the specific problem you solve, your unique value proposition, and the key reasons customers should choose you. For climate tech companies, a strong position statement differentiates your innovation, aligns internal stakeholders, and communicates clear value to investors, enterprise buyers, and strategic partners.
What is the purpose of a marketing position statement?
How to write a market position?
How long does market position statement development take?
What deliverables are included in positioning services?
How is positioning different from branding?
Do you work with early-stage climate tech startups?
Can positioning work be done remotely?
Let's discuss how strategic positioning can differentiate your climate innovation and accelerate your growth.
Remote-first positioning services for climate tech companies worldwide, with hubs in San Francisco and Bangalore.
100% Remote
Service Model
48 Hours
Response Time
Global Reach
Client Locations
We deliver strategic positioning services remotely to climate tech companies around the world.
Certified climate-focused design practice
Positioning work for Accel portfolio companies
Deep climate tech market expertise
Share your positioning challenge and we'll respond within 48 hours with a strategic consultation.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in