Brand Positioning
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and evidence-backed frameworks that differentiate your climate innovation in crowded sustainability markets.
Transform your climate tech venture into a market leader with strategic branding designed for Los Angeles's rapidly growing sustainability ecosystem. We help clean energy innovators, carbon reduction platforms, and green tech pioneers establish powerful market positions that attract institutional investors, secure enterprise partnerships, and accelerate pilot programs—all while navigating LA's unique regulatory landscape and competitive funding environment.
Comprehensive branding solutions tailored for climate tech innovators competing in Los Angeles's dynamic sustainability market.
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and evidence-backed frameworks that differentiate your climate innovation in crowded sustainability markets.
Create distinctive logo systems, color palettes, typography, and visual languages that establish instant recognition and convey technological credibility to investors and enterprise buyers.
Comprehensive brand standards documentation with usage rules, asset libraries, and voice frameworks that ensure consistency as your climate tech team scales rapidly.
Design timeless, scalable logo systems with responsive lockups, construction grids, and versatile applications that work across investor decks, trade shows, and digital platforms.
Conversion-focused website architectures that map buyer journeys, optimize for pilot program leads, and translate complex climate innovations into compelling digital experiences.
High-converting single-page experiences optimized for climate tech campaigns, demo requests, and pilot sign-ups with strategic trust signal placement and mobile-first responsive design.
In Los Angeles's competitive climate tech landscape—where sustainability startups compete for attention from venture capitalists, utility partners, and enterprise customers—your brand is your most powerful business asset. We create research-backed positioning strategies and conversion-focused visual identities that help clean energy innovators stand out, communicate complex technologies with clarity, and build trust with stakeholders who control funding and partnerships. Our branding frameworks are designed specifically for LA's climate ecosystem, addressing the unique challenges of Southern California's renewable energy market, carbon reduction initiatives, and green infrastructure development.
Climate tech ventures we've helped establish market leadership and secure strategic partnerships.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're the strategic design partner for climate tech companies building the future.
Deep expertise in sustainability narratives, renewable energy positioning, and carbon reduction messaging that resonates with LA's climate-conscious investors.
Workshop-to-launch in 4-6 weeks with turnaround times as fast as 48 hours for urgent fundraising materials and partnership presentations.
3x cheaper than hiring in-house senior designers while delivering full-service strategic branding from positioning to implementation and guidelines.
Data-backed positioning validated through competitive scans, stakeholder alignment exercises, and evidence-based frameworks that inform every creative decision.
Design leaders with climate tech expertise and startup experience.
Co-founder
Before co-founding What if Design, Akhila designed innovative LEED-certified buildings and led urban interventions valued at over $100 million that impacted millions of people. Her architectural background brings a unique systems-thinking approach to climate tech branding—understanding how visual identity, messaging, and user experience interconnect to create market-leading positions. At IIT Kharagpur, she honed her skills in sustainable design principles that now inform What if Design's approach to helping clean energy and carbon reduction ventures establish credibility. Akhila's expertise in translating complex technical innovations into compelling brand narratives has helped climate tech companies secure funding rounds and enterprise partnerships. She leads strategic positioning workshops that align founding teams around clear value propositions, ensuring every brand touchpoint—from investor pitch decks to website experiences—communicates technological differentiation. Her work bridges the gap between sustainability science and business strategy, creating brands that resonate with venture capitalists, utility partners, and conscious consumers alike.
Co-founder
Tejas brings a unique blend of business growth expertise and design excellence to What if Design, having driven OYO's expansion across three countries and trained over 1,700 people throughout India before co-founding the agency. His experience scaling operations and building teams informs What if Design's approach to creating brand systems that grow with climate tech ventures—from pre-seed positioning to Series B market leadership. At IIT Kharagpur, Tejas developed his passion for design thinking and strategic problem-solving, skills he now applies to helping sustainability startups navigate competitive landscapes. His business acumen ensures that every branding decision is tied to measurable outcomes: securing pilot programs, attracting institutional capital, and winning enterprise customers. Tejas specializes in competitive positioning and messaging frameworks that differentiate climate innovations in crowded markets, conducting research-backed analysis that validates creative choices. He works closely with founding teams to translate technical breakthroughs in renewable energy, carbon capture, and circular economy into compelling value propositions that resonate with Los Angeles's sophisticated investor community and environmentally conscious consumer base.
What makes climate tech branding different from traditional branding?
Climate tech branding requires balancing technical credibility with emotional resonance, communicating complex sustainability innovations to multiple audiences (investors, enterprise buyers, regulators), and addressing skepticism around greenwashing. Our positioning frameworks emphasize measurable impact, scientific rigor, and transparent value propositions that resonate with LA's sophisticated climate ecosystem.
How long does a climate tech branding project take?
What deliverables are included in your branding strategy services?
Do you work with early-stage climate tech startups?
How do you ensure our brand resonates with Los Angeles's climate tech ecosystem?
Can you help with rebranding an existing climate tech company?
What industries within climate tech do you serve?
How do you measure the success of a branding strategy?
Schedule a free consultation to discuss your positioning strategy, competitive landscape, and brand vision.
Signatory committed to climate action through design
Specialized focus on sustainability and clean energy ventures
Partnered with Accel portfolio companies and climate innovators
Share your company details and branding goals. We'll respond within 24 hours with a customized proposal and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in