Brand Positioning
Story-first market positioning with value-prop frameworks and competitive positioning strategy. 90-minute stakeholder alignment exercises ensure clear differentiation and evidence-backed strategic direction for market leadership.
Transform your creative vision into compelling brand assets that resonate with stakeholders and customers. From visual identity systems to comprehensive brand guidelines, our designers craft cohesive brand experiences that elevate your market presence and accelerate business growth across every touchpoint.
From strategic positioning to pixel-perfect execution, we deliver comprehensive brand asset solutions that scale with your business.
Story-first market positioning with value-prop frameworks and competitive positioning strategy. 90-minute stakeholder alignment exercises ensure clear differentiation and evidence-backed strategic direction for market leadership.
Complete visual systems including logo design, color palettes, typography scales, and brand element libraries. Create future-proof visual frameworks for instant recognition and omnichannel consistency.
Timeless logo systems with primary marks, secondary variations, and responsive lockups. Build versatile applications with clear usage rules, construction grids, and scalable vector formats.
Comprehensive brand standards documentation including asset libraries, voice frameworks, and usage rules. Living documents that scale with growth and maintain consistency across teams and agencies.
Conversion-focused website layouts mapping buyer journeys with pixel-perfect interfaces. Optimize content hierarchies and create delightful micro-interactions for mobile-first responsive experiences.
High-converting single-page experiences optimized for lead generation. Craft compelling CTAs, structure content hierarchies, and strategically place trust signals for maximum conversion impact.
Great brand assets do more than look professional—they communicate value, build trust, and accelerate decision-making. Our designers combine strategic thinking with creative execution to deliver brand systems that work seamlessly across investor presentations, customer touchpoints, and marketing campaigns. Every asset is crafted to scale with your growth, from startup launch to enterprise expansion.
We've partnered with leading organizations to create brand assets that drive meaningful business outcomes.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design partnership built on proven expertise and creative excellence.
Get senior-level design talent at 3x lower cost than in-house hiring without compromising quality.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for urgent projects.
From brand strategy to implementation, we handle every aspect of your brand asset creation seamlessly.
Future-proof brand assets and design systems that grow with your business from MVP to enterprise scale.
Founders with architecture backgrounds and global business experience.
Co-founder
Akhila brings a unique architectural perspective to brand design, having previously designed innovative LEED-certified buildings and urban interventions valued at over $100M+ that impacted millions of people. Her experience in large-scale spatial planning translates into comprehensive brand systems that consider every touchpoint and interaction. At What if Design, she combines her architectural training with digital design expertise to create cohesive brand identities that scale seamlessly across physical and digital environments. Her work focuses on transforming complex organizational visions into clear, compelling visual languages that resonate with stakeholders and drive business objectives. Akhila's strategic approach ensures brand assets work harmoniously together while maintaining flexibility for future growth.
Co-founder
Tejas brings strategic business acumen to brand design, having previously driven growth for OYO across three countries and developed training programs that reached over 1,700 people throughout India. His deep understanding of business operations, market dynamics, and customer psychology informs every brand asset What if Design creates. At What if Design, Tejas ensures that brand systems not only look exceptional but also drive measurable business outcomes—from accelerating fundraising to improving conversion rates. His experience scaling operations across diverse markets enables him to create brand assets that maintain consistency while adapting to different audiences and contexts. Tejas's approach focuses on aligning brand strategy with business objectives, ensuring every design decision supports growth and market positioning.
What types of brand assets do you design?
We design comprehensive brand asset suites including visual identities, logo systems, brand guidelines, typography systems, color palettes, iconography, marketing collateral templates, pitch decks, website designs, and complete design systems. Our services span from strategic brand positioning to final implementation across all touchpoints.
How long does a typical brand asset project take?
Do you provide brand guidelines documentation?
Can you work with our existing brand identity?
What's included in your visual identity design service?
How do you ensure brand consistency across different platforms?
What file formats do you deliver for brand assets?
How much do brand asset design services cost?
Let's discuss how strategic brand assets can accelerate your growth and market positioning.
Tell us about your brand vision and project goals. We'll schedule a consultation to explore how our design expertise can bring your brand to life.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in