Brand Positioning
Story-first market positioning with evidence-backed competitive analysis. We define your unique value proposition, establish market differentiation, and align stakeholder vision to position your company for success.
Launch your new company with a brand identity that commands attention and builds instant credibility. We craft strategic branding that positions your business for growth, resonates with your target audience, and transforms your vision into a memorable market presence that drives real business results.
From strategic positioning to visual identity, we deliver comprehensive branding solutions that establish your company's market presence.
Story-first market positioning with evidence-backed competitive analysis. We define your unique value proposition, establish market differentiation, and align stakeholder vision to position your company for success.
Create comprehensive visual systems including logo design, color palettes, typography, and brand elements. Build recognition and consistency across all touchpoints with future-proof design frameworks.
Design timeless, scalable logo systems with versatile applications. Includes primary marks, secondary variations, responsive lockups, and usage guidelines for consistent brand representation.
Document comprehensive brand standards with usage rules, asset libraries, and voice frameworks. Ensure consistent brand application across all channels as your company scales.
Fast-track your brand launch with our 4-6 week package including narrative hierarchy, visual identity, iconography, color systems, and brand guidelines to establish immediate market credibility.
90-minute stakeholder alignment exercises that define your company's core message, target audience insights, and competitive positioning to guide all creative decisions.
Your brand is more than a logo—it's the complete experience that defines how customers perceive and remember your company. We combine data-driven positioning strategy with compelling visual design to create brands that establish instant credibility, differentiate you from competitors, and resonate deeply with your target audience. From startups to established companies entering new markets, our full-service approach ensures every brand touchpoint communicates your unique value proposition with clarity and impact.
See how our strategic branding has helped companies establish market presence and drive growth.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We bring strategic thinking and design excellence to every branding project.
Evidence-backed positioning with 90-minute stakeholder alignment exercises and competitive research that validates every creative decision.
3x more affordable than hiring in-house senior designers while delivering full-service expertise from strategy to implementation.
Workshop-to-launch in weeks with turnaround times from 48 hours to weeks, not months—perfect for agile startup timelines.
Build scalable brand frameworks that grow with your company and eliminate expensive redesigns during critical funding rounds.
Experienced founders dedicated to your brand success.
Co-founder
Akhila brings a unique blend of architectural thinking and digital design expertise to brand strategy. Before co-founding What if Design in 2020, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that impacted millions of people. Her background in creating human-centered spaces informs her approach to building brands—she understands that great brands, like great buildings, require strong foundations, thoughtful structure, and attention to how people experience them. At What if Design, Akhila leads strategic positioning and visual identity projects, helping new companies establish credible market presence through evidence-backed design decisions. Her architectural training brings systems thinking to brand development, ensuring every element works together cohesively while remaining flexible for growth.
Co-founder
Tejas combines business growth expertise with design strategy to create brands that drive measurable results. Before co-founding What if Design, he drove business expansion for OYO across three countries and developed training programs that reached over 1,700 people throughout India. This experience in scaling businesses and building teams gives him deep insight into what new companies need to succeed—clear positioning, consistent messaging, and brand systems that support rapid growth. At What if Design, Tejas leads client strategy and ensures every branding project aligns with business objectives. His focus is on creating brands that don't just look good but actively contribute to customer acquisition, investor confidence, and market differentiation. Tejas's approach bridges the gap between creative excellence and business outcomes, ensuring your brand investment delivers tangible returns.
What is premium branding?
Premium branding is a comprehensive approach that goes beyond basic logo design to create a complete brand identity system. It includes strategic positioning, market research, competitive analysis, visual identity development, messaging frameworks, and brand guidelines. Premium branding establishes a cohesive, professional presence that builds credibility, differentiates your company, and creates lasting market recognition.
How much should you pay for branding?
What are the 4 types of branding?
How long does the branding process take?
What's included in your brand positioning service?
Do you provide brand guidelines?
Can you help rebrand an existing company?
What deliverables will I receive?
Let's discuss how strategic branding can position your company for success and growth.
Certified member committed to sustainable design practices
Partnered with TATA1mg, Accel Partners, and global innovators
Dual hubs in San Francisco and Bangalore
Share your company vision and we'll show you how strategic branding can accelerate your market entry and growth. Get a detailed proposal within 48 hours.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in