Your brand is more than a logo—it's the strategic foundation that drives market positioning, stakeholder trust, and business growth. Whether you're launching a climate tech venture, repositioning for a funding round, or scaling into new markets, our freelance brand developers bring strategic thinking and visual excellence to help purpose-driven organizations stand out, communicate value clearly, and accelerate growth through research-backed brand strategy and compelling design systems.
Comprehensive brand strategy and design services from positioning to visual identity, delivered by expert freelance brand developers.
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and data-driven audience insights. Build clear value propositions and evidence-backed positioning strategies that differentiate your organization in crowded markets.
Comprehensive visual identity systems including logo design, color palettes, typography scales, and brand element libraries. Create future-proof, recognizable visual frameworks that ensure omnichannel consistency and instant brand recognition.
Timeless, versatile logo systems with primary marks, secondary variations, and responsive lockups. Design scalable logos that maintain quality across all applications from mobile screens to billboards.
Comprehensive brand standards documentation with usage rules, asset libraries, voice frameworks, and template systems. Build living brand systems that scale with organizational growth and maintain consistency across teams.
Conversion-focused website design with user journey mapping, wireframes, and pixel-perfect interfaces. Create compelling web experiences that translate complex innovations into clear value propositions for investors, partners, and customers.
High-converting single-page experiences optimized for lead generation, pilot programs, and campaign success. Design buyer journey-led structures with strategic trust signal placement and compelling calls-to-action.
Our freelance brand developers combine strategic thinking with exceptional design execution to build brands that win stakeholder trust and accelerate growth. From 90-minute alignment workshops to comprehensive brand systems, we deliver research-backed positioning strategies and pixel-perfect visual identities. With experience building brands for climate tech unicorns and frontier technology ventures, we translate complex innovations into compelling brand narratives that resonate with investors, partners, and customers—all at 3x lower cost than in-house senior designers.
Helping climate tech and purpose-driven organizations build brands that drive growth.
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Expert freelance brand developers specializing in purpose-driven organizations and climate tech ventures.
Research-backed brand strategies with stakeholder alignment workshops, competitive analysis, and data-driven positioning frameworks that create lasting market differentiation.
Access senior-level brand development talent at 3x lower cost than hiring in-house, with full-service capabilities from strategy through implementation.
Specialized experience building brands for clean tech, deep tech, and climate-focused organizations, with proven success helping raise investment rounds and win strategic partnerships.
Lightning-fast turnaround times from 48 hours to weeks, with workshop-to-launch timelines that support agile fundraising cycles and market entry deadlines.
Experienced brand strategists and designers driving climate innovation.
Co-founder
Akhila brings a unique architectural perspective to brand development, having designed innovative LEED buildings and led urban interventions valued at over $100M that impacted millions of people. Before co-founding What if Design, she honed her skills in creating systems that balance aesthetic excellence with functional purpose—an approach she now applies to building strategic brand frameworks for climate tech and purpose-driven organizations. Her architectural background informs her systematic approach to brand architecture, ensuring every visual element serves a strategic function. At What if Design, Akhila leads brand strategy and visual identity projects, combining her deep understanding of spatial design with digital brand systems. She's passionate about making great design accessible for climate work, believing that compelling brand experiences can be the catalyst that helps sustainable innovations win over business-as-usual. Her work has helped climate tech companies establish credibility with investors, win strategic partnerships, and communicate complex technologies through clear, compelling brand narratives.
Co-founder
Tejas brings a strategic business perspective to brand development, shaped by his experience driving growth for OYO across three countries and running training programs that impacted 1,700+ people throughout India. Before co-founding What if Design, he developed expertise in scaling operations, aligning diverse stakeholders, and translating business objectives into actionable strategies—skills he now applies to creating brand positioning frameworks that drive measurable business results. His background in business growth and team development gives him a unique understanding of how brands must perform across the entire customer journey, from first impression to long-term loyalty. At What if Design, Tejas leads brand strategy workshops, competitive positioning analysis, and stakeholder alignment sessions. He specializes in helping climate tech founders articulate their value propositions clearly and position their innovations for maximum market impact. His approach combines data-driven insights with strategic storytelling, ensuring that every brand decision supports business objectives. Tejas is committed to making strategic design a catalyst for the climate movement, helping purpose-driven organizations build brands that attract investment, win partnerships, and accelerate the transition to a sustainable future.
How to hire a brand consultant?
Start by defining your brand development needs—whether you need strategic positioning, visual identity design, or comprehensive brand guidelines. Look for freelance brand developers with proven experience in your industry, particularly climate tech or purpose-driven sectors. Review their portfolio for strategic thinking and design quality. Schedule a discovery call to discuss your timeline, budget, and objectives. What if Design offers workshop-to-launch timelines from 4-12 weeks with transparent pricing at 3x lower cost than in-house senior designers.
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Talk to our brand development experts for a free consultation and discover how strategic branding can accelerate your growth.
Certified member committed to climate action through design
Proven expertise serving frontier technology and sustainability ventures
Brand development for TATA1mg, Pristyn Care, and other industry leaders
Tell us about your brand development needs and we'll respond within 24 hours with next steps and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in