Brand Positioning Strategy
Define your unique market position with story-first frameworks, competitive analysis, and stakeholder alignment exercises that clarify your value proposition and differentiate you from competitors in crowded B2B markets.
Transform your B2B brand from invisible to influential with strategic marketing solutions that drive measurable business outcomes. What if Design partners with purpose-driven organizations to craft compelling brand narratives, visual identities, and digital experiences that resonate with decision-makers, accelerate sales cycles, and differentiate you in competitive markets. From positioning strategy to execution, we deliver cohesive brand ecosystems that build authority and trust.
End-to-end strategic branding solutions from market positioning to visual identity, designed to establish authority and accelerate growth.
Define your unique market position with story-first frameworks, competitive analysis, and stakeholder alignment exercises that clarify your value proposition and differentiate you from competitors in crowded B2B markets.
Create distinctive visual brand systems including logo design, color palettes, typography, and design elements that ensure consistent recognition across all touchpoints and build instant credibility with enterprise buyers.
Build high-converting websites with conversion-optimized architecture, technical content hierarchies, and responsive designs that guide B2B buyers through complex decision journeys and generate qualified leads.
Design intuitive user experiences and pixel-perfect interfaces for B2B platforms that reduce friction, enhance adoption, and scale seamlessly from MVP to enterprise applications with consistent design systems.
Document comprehensive brand standards with usage rules, asset libraries, and voice frameworks that ensure consistency across teams, partners, and global offices while preventing costly off-brand materials.
Create sales enablement materials including pitch decks, infographics, case studies, and conference collateral that communicate complex value propositions clearly and support business development efforts.
Great B2B branding isn't just aesthetics—it's a strategic business asset. We combine data-driven positioning, evidence-backed competitive research, and conversion-focused design to help you win in complex enterprise sales cycles. Our full-service approach ensures every touchpoint reinforces your value proposition, from investor presentations to customer-facing platforms. With 3x cost efficiency versus in-house teams and rapid turnaround times, we help you launch confidently, scale quickly, and compete effectively against established market leaders.
We've partnered with organizations from startups to enterprises, helping them secure funding, launch products, and dominate their markets.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design excellence that accelerates your business outcomes.
We align brand strategy with business goals through stakeholder workshops and competitive intelligence that inform every creative decision.
3x cheaper than hiring in-house senior designers with full-service capabilities from strategy to execution and rapid turnaround times.
Deep understanding of complex B2B sales cycles, enterprise buyer journeys, and technical product communication for sophisticated audiences.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours, enabling you to capitalize on market opportunities quickly.
Strategic design partners with proven track records.
Co-founder
Akhila brings deep expertise in design strategy and execution from her work on innovative LEED-certified buildings and urban interventions valued at over $100M that have impacted millions of people. Her architectural background informs her systematic approach to brand architecture and design systems. At What if Design, she leads strategic positioning workshops and visual identity development, helping B2B organizations translate complex value propositions into compelling brand experiences. Her experience designing for scale—from individual buildings to city-wide interventions—translates directly into creating brand systems that grow with organizations. Akhila's design philosophy emphasizes evidence-backed decisions, ensuring every creative choice serves business objectives and resonates with target audiences.
Co-founder
Tejas combines strategic business acumen with design leadership, having driven growth for OYO across three countries and trained over 1,700 professionals throughout India. His background in business operations and growth strategy ensures What if Design's branding solutions deliver measurable ROI for clients. Tejas specializes in aligning brand initiatives with business objectives, helping B2B organizations position themselves for fundraising, market expansion, and competitive differentiation. His experience scaling operations across diverse markets informs his approach to building flexible brand systems that maintain consistency while adapting to different contexts. At What if Design, Tejas leads client strategy, ensuring projects stay aligned with business goals and deliver outcomes that matter—from accelerating sales cycles to securing investment.
What's included in a B2B branding project?
Our comprehensive B2B branding services include brand positioning strategy, competitive analysis, messaging frameworks, visual identity (logo, colors, typography), brand guidelines, and application across key touchpoints. We customize each project based on your specific needs and business objectives.
How long does a typical branding project take?
What makes B2B branding different from consumer branding?
How do you ensure brand consistency across different channels?
Can you help with rebranding an established B2B company?
What's your pricing structure for branding services?
Do you provide brand strategy or just visual design?
How do you measure the success of a branding project?
Let's discuss how strategic branding can accelerate your business growth and market differentiation.
Committed to climate-conscious design practices
Proven track record with major organizations
Global collaboration excellence since 2020
Share your branding challenges and business goals. We'll respond within 24 hours with insights and next steps.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in