Brand Positioning
Story-first market positioning with 90-minute stakeholder alignment exercises, data-driven audience insights, and competitive analysis that validates your unique value in the utility and renewable energy sector.
Transform your utility or renewable energy brand into a market leader with strategic marketing solutions that resonate with investors, enterprise buyers, and sustainability-focused stakeholders. From brand positioning to conversion-optimized websites, we help energy innovators communicate complex solutions clearly, accelerate pilot programs, and win strategic partnerships in the rapidly evolving clean energy landscape.
End-to-end creative services designed to position your renewable energy innovation for market success and investor confidence.
Story-first market positioning with 90-minute stakeholder alignment exercises, data-driven audience insights, and competitive analysis that validates your unique value in the utility and renewable energy sector.
Create atomic design systems with logo systems, color palettes, typography, and brand element libraries that ensure instant recognition and omnichannel consistency for your energy brand.
Conversion-focused website architecture with technical illustrations, renderings, and SEO-optimized Webflow builds that accelerate pilots, unlock capital, and win strategic utility partnerships.
User-centered experience design for energy platforms, dashboards, and mobile apps with data-driven insights, interactive prototypes, and iterative testing to boost adoption.
Conversion-optimized single-page experiences for pilot programs, investor leads, and demo requests with strategic trust signal placement and A/B test variations for renewable energy campaigns.
Comprehensive brand standards documentation with asset libraries, voice frameworks, and template systems that scale with your utility company's growth and ensure consistency across teams.
We understand the unique challenges utility and renewable energy companies face in communicating complex technologies to diverse audiences—from utility executives to sustainability officers to venture investors. Our strategic approach combines technical expertise with compelling storytelling, transforming your innovations into clear, credible narratives that drive pilot programs, secure funding rounds, and establish category leadership in the evolving energy sector.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Purpose-driven design excellence that understands the renewable energy landscape
Specialized in utility and renewable energy sectors with deep understanding of investor expectations and enterprise buyer journeys.
Full-service creative partnership at one-third the cost of hiring in-house senior designers with faster turnaround.
Business outcome-driven design that directly supports pilot acceleration, capital raising, and partnership wins for energy innovators.
Workshop-to-launch timelines measured in weeks with turnarounds as fast as 48 hours for critical investor materials.
Climate-focused design leaders driving renewable energy innovation forward
Co-founder
Akhila brings deep expertise in designing innovative LEED-certified buildings and leading urban interventions valued at over $100 million, impacting millions of people before co-founding What if Design. Her architectural background uniquely positions her to understand the complex technical and regulatory landscapes that utility and renewable energy companies navigate daily. With a foundation in sustainable design principles and experience delivering large-scale infrastructure projects, Akhila leads What if Design's strategic approach to visual identity and digital experiences that resonate with utility executives, sustainability officers, and venture investors. Her work bridges the gap between complex energy technologies and compelling brand narratives, helping climate tech companies communicate their value propositions clearly and credibly to accelerate market adoption and secure strategic partnerships.
Co-founder
Tejas drove substantial business growth for OYO across three countries and developed programs that trained over 1,700 professionals throughout India before co-founding What if Design. His business development and operations expertise brings critical insight into scaling strategies and go-to-market execution for renewable energy ventures. Understanding both the entrepreneurial challenges of rapid growth and the importance of systems that scale, Tejas leads What if Design's approach to conversion-focused design and strategic partnerships. His experience working across diverse markets informs the company's ability to help utility and clean energy clients navigate complex stakeholder landscapes—from enterprise procurement to investor relations to regulatory compliance. Tejas ensures that every design decision supports measurable business outcomes, whether accelerating pilot programs, unlocking catalytic capital, or winning strategic utility partnerships in competitive energy markets.
What makes What if Design different from traditional marketing agencies for utility companies?
We specialize exclusively in climate tech and renewable energy, bringing deep domain expertise in communicating complex energy technologies to investors, utility partners, and enterprise buyers. Our full-service approach combines brand strategy, UX design, and conversion optimization—all at 3x lower cost than hiring in-house teams, with workshop-to-launch timelines measured in weeks rather than months.
How quickly can you deliver marketing materials for our renewable energy product launch?
Do you understand the technical aspects of utility and renewable energy technologies?
Can you help us communicate our value proposition to both utility executives and venture investors?
What does your typical project timeline look like for a renewable energy company rebrand?
How do you ensure our brand stands out in the competitive clean energy market?
What platforms do you use for website development?
Can you support ongoing marketing needs after the initial project?
Let's discuss how strategic design can accelerate your pilots, unlock investment, and win strategic partnerships.
Committed to climate action through design excellence
Partners with Accel and top climate investors
Designed for 100+ climate-focused organizations
Share your challenges and timeline. We'll respond within 24 hours with a tailored approach to position your renewable energy innovation for success.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in