Website UX Design
Map user journeys, design information architectures, create wireframes, conduct usability testing, and build validated prototypes that drive engagement and conversions for complex digital platforms.
India's UI/UX design landscape is evolving rapidly, driven by a surge in digital transformation and product-led startups. As businesses prioritize user-centric experiences to stay competitive, demand for skilled design partners has never been higher. From emerging climate tech ventures to established enterprises reimagining customer journeys, India's design agencies are delivering world-class interfaces and seamless experiences. This guide explores the leading UI/UX design companies shaping 2026, highlighting their expertise, specializations, and proven track records in transforming complex challenges into intuitive, high-converting digital products.
From brand foundations to interactive prototypes, we deliver end-to-end design solutions that transform complex technologies into compelling user experiences.
Map user journeys, design information architectures, create wireframes, conduct usability testing, and build validated prototypes that drive engagement and conversions for complex digital platforms.
Craft pixel-perfect interfaces with scalable component libraries, accessible design systems, consistent visual hierarchies, and developer-ready specifications that ensure seamless implementation.
Design delightful micro-interactions, smooth animations, intuitive transitions, and engaging state changes that create memorable user experiences and strengthen brand connections.
Develop story-first market positioning, clear value propositions, and evidence-backed competitive strategies that differentiate your offering and resonate with target audiences.
Create comprehensive brand systems including logo design, color palettes, typography scales, icon libraries, and visual guidelines that ensure consistency across all touchpoints.
Build responsive, high-performance websites using modern platforms like Webflow and Framer, with optimized code, CMS integration, and client-editable content systems.
We combine user research, competitive analysis, and business strategy to create design solutions that aren't just visually compelling—they're conversion-optimized and scalable. Our process begins with stakeholder alignment workshops and rapid iteration sprints, ensuring designs reflect both user needs and business goals. From concept to launch, we deliver pixel-perfect interfaces backed by usability testing, helping startups accelerate pilots, enterprises enhance customer experiences, and climate innovators communicate complex technologies with clarity and impact.
From unicorns to government ministries, we've helped organizations transform their digital presence and user experiences.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're not just designers—we're strategic partners invested in your success.
Get senior-level design expertise at 3x lower cost than hiring in-house, with flexible engagement models.
Workshop-to-launch timelines measured in weeks, with critical revisions delivered within 48 hours when needed.
Deep expertise in sustainability, clean tech, and climate innovation, understanding both technical complexity and market positioning.
Comprehensive support from brand strategy through UI/UX design to development, eliminating coordination overhead and ensuring cohesive experiences.
Founded by IIT Kharagpur architects turned design entrepreneurs.
Co-founder
Akhila's journey in design began with creating innovative LEED-certified buildings and large-scale urban interventions worth over $100 million, directly impacting millions of lives across India. Her architectural background at IIT Kharagpur instilled a rigorous approach to problem-solving and systems thinking. Before co-founding What if Design in 2020, she specialized in sustainable architecture and complex infrastructure projects, developing deep expertise in translating technical requirements into human-centered solutions. This unique blend of architectural precision and user empathy now drives What if Design's strategic approach to digital product design. Akhila leads client engagements, ensuring every project aligns business goals with user needs while maintaining the highest standards of design craft and accessibility.
Co-founder
Tejas built his foundation in design thinking at IIT Kharagpur before scaling operations for OYO across three countries, where he orchestrated training programs for over 1,700 people throughout India. His experience in rapid business growth and operational excellence shaped his understanding of how design directly impacts commercial success. This unique perspective—combining architectural education with startup scaling experience—positions him to bridge the gap between beautiful design and measurable business outcomes. At What if Design, Tejas leads strategic initiatives, ensuring design deliverables drive conversions, accelerate fundraising, and support client growth trajectories. His hands-on experience with high-velocity startups informs the agency's agile workflows and focus on speed-to-market.
Is UI/UX in demand in India?
Yes, UI/UX design is experiencing explosive demand in India. The country's thriving startup ecosystem, accelerated digital transformation across industries, and increasing investment in product-led growth have created unprecedented opportunities for design talent. Companies recognize that exceptional user experiences directly impact conversion rates, customer retention, and competitive advantage, driving sustained demand for skilled UI/UX professionals and agencies.
How do you ensure designs align with our business goals?
What is your typical project timeline?
Do you work with companies outside climate tech?
How is your pricing structured?
Can you help with both design and development?
What makes your approach different from other agencies?
Do you provide ongoing design support after launch?
Let's discuss how strategic design can accelerate your growth and differentiate your product.
Committed to climate action through design
Founded by premier engineering institute graduates
Proven track record with billion-dollar companies
Share your project details and we'll respond within 24 hours with a tailored proposal. Whether you're launching a new product, rebranding, or scaling your design capacity, we're here to help.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in