User Experience (UX) Design
Map user journeys, design information architectures, create wireframes, conduct usability testing, and validate designs with real users. Build effortless, zero-friction flows that scale from MVP to enterprise platforms.
Transform your digital product vision into intuitive, high-converting experiences. Our full-service UI/UX design approach combines strategic user research, data-driven design decisions, and pixel-perfect execution to create web and mobile products that users love and businesses depend on. From early-stage prototypes to enterprise-scale design systems, we deliver results fast—with turnarounds as quick as 48 hours.
From research and strategy to pixel-perfect interfaces, we deliver complete design solutions for digital products.
Map user journeys, design information architectures, create wireframes, conduct usability testing, and validate designs with real users. Build effortless, zero-friction flows that scale from MVP to enterprise platforms.
Craft pixel-perfect interfaces, create scalable component libraries, establish design tokens, ensure accessibility compliance, and produce developer-ready specifications. Design systems that maintain consistency across platforms.
Design micro-interactions, create animations, define transitions, build interactive prototypes, and specify gesture controls. Craft delightful moments that engage users and provide clear feedback.
Design conversion-focused website layouts, map buyer journeys, create wireframes, develop visual designs, and optimize conversion paths. Build responsive, mobile-first experiences that drive business results.
Design single-page conversion experiences, optimize funnels for lead generation, craft compelling CTAs, structure content hierarchies, and place trust signals strategically. Create high-converting campaign pages.
Translate designs to live websites, implement rich animations, create responsive layouts, optimize performance, and integrate third-party tools. Deploy production-ready sites with built-in CMS and SEO.
We don't just create beautiful interfaces—we solve business problems. Our approach combines rapid iteration sprints, data-driven tactics like heatmaps and user testing, and future-proof design systems that scale with your product. With turnarounds as fast as 48 hours and costs 3x lower than hiring in-house senior designers, we deliver strategic design excellence without the overhead. From insight sprints that uncover real pain points to developer handoffs that eliminate rework, every deliverable is crafted to boost adoption and accelerate your growth.
We've designed digital products for millions of users and helped raise multiple funding rounds.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design partners who understand that great products are built through collaboration.
Workshop to launch in weeks, with turnaround times as fast as 48 hours for critical deliverables.
3x cheaper than hiring in-house senior designers, with full-service capabilities from strategy to implementation.
Data-driven design decisions backed by user research, competitive analysis, and continuous testing to reduce rework.
Global team working seamlessly across time zones from San Francisco and Bangalore hubs, supporting agile timelines.
Design leaders with architecture and business backgrounds.
Co-founder
Before co-founding What if Design, Akhila was designing innovative LEED-certified buildings and urban interventions worth over $100M, impacting millions of people. Her architectural background brings a unique perspective to digital product design—thinking holistically about user journeys the same way she approached spatial experiences. With expertise spanning sustainable architecture and digital interfaces, Akhila leads strategic design initiatives that balance user needs, business goals, and environmental impact. Her work has helped shape products used by millions, combining rigorous research methodologies with creative problem-solving to deliver experiences that are both beautiful and functional. At What if Design, she drives the vision of making exceptional design accessible for organizations working on breakthrough innovations.
Co-founder
Tejas brings a unique blend of business strategy and design thinking to What if Design. Before co-founding the company, he drove business growth for OYO across 3 countries and designed and ran training programs for over 1,700 people throughout India. This combination of operational excellence and people-centered thinking informs his approach to product design—understanding that great interfaces must serve both user needs and business objectives. At What if Design, Tejas focuses on aligning design strategy with client goals, ensuring every project delivers measurable impact. His background in scaling operations and building teams helps clients think beyond the immediate design challenge to create systems that grow with their business. Whether leading strategic workshops or guiding product development, Tejas ensures design decisions are grounded in real-world business outcomes and user validation.
What is the difference between UI and UX design?
UX (User Experience) design focuses on the overall feel and functionality of a product—mapping user journeys, creating wireframes, and ensuring the product solves real problems efficiently. UI (User Interface) design focuses on the visual and interactive elements—color palettes, typography, buttons, and animations. At What if Design, we provide both as integrated services, ensuring your product looks beautiful and works flawlessly.
How long does a typical UI/UX design project take?
Do you conduct user research and testing?
What deliverables will I receive?
Can you work with our existing brand guidelines?
Do you design for both web and mobile?
What is your pricing structure?
Do you provide development/coding services?
Let's discuss your project goals and how our strategic design approach can accelerate your success.
Share your project details and we'll respond within 24 hours with next steps and a tailored proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in