User Experience Design
Map user journeys, design information architectures, create wireframes, and conduct usability testing to build effortless, conversion-optimized experiences for enterprise and startup products.
Transform your enterprise software or startup product with intuitive, user-centered design that drives adoption and engagement. What if Design delivers data-driven UI/UX solutions tailored for New York's fast-paced business environment—from Fortune 500 digital platforms to early-stage SaaS products. Our remote-first team combines strategic thinking with pixel-perfect execution to create experiences that convert users and accelerate growth.
From strategic user research to pixel-perfect interfaces, we deliver end-to-end design solutions that drive measurable business outcomes.
Map user journeys, design information architectures, create wireframes, and conduct usability testing to build effortless, conversion-optimized experiences for enterprise and startup products.
Craft pixel-perfect interfaces with scalable design systems, accessibility compliance, and beautiful micro-interactions that delight users and maintain consistency across platforms.
Design delightful micro-interactions, animations, and state changes that provide clear feedback and create satisfying user experiences across web and mobile applications.
Design conversion-focused website architectures with compelling visual designs, optimized content hierarchies, and mobile-first responsiveness that turn visitors into customers.
Create high-converting single-page experiences with optimized conversion funnels, strategic trust signals, and compelling CTAs that generate qualified leads and drive sales.
Develop story-first market positioning, clear value propositions, and evidence-backed competitive positioning strategies that differentiate your brand in crowded markets.
At What if Design, we don't just create beautiful interfaces—we solve business problems. Our UI/UX design process begins with understanding your users' needs and your business goals, particularly the unique demands of New York's competitive marketplace. We conduct strategic workshops, map complete user journeys, and validate designs through testing before delivering pixel-perfect interfaces with scalable design systems. Whether you're an enterprise modernizing legacy software or a startup launching your MVP, we deliver designs that drive adoption, reduce support costs, and accelerate growth.
We've designed digital products for millions of users, helped raise multiple investment rounds, and reimagined customer experiences for enterprises and startups alike.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We combine strategic thinking with design excellence to deliver measurable results.
Get senior-level design expertise at 3x lower cost than hiring in-house designers, with flexible engagement models.
From 48-hour rapid iterations to full projects in weeks—our agile process keeps pace with New York's demanding business cycles.
Every design decision backed by user research, competitive analysis, and usability testing to ensure optimal results.
End-to-end support from brand strategy to website development, eliminating coordination headaches across multiple vendors.
Strategic designers with enterprise and startup experience.
Co-founder
Before co-founding What if Design, Akhila was designing innovative LEED buildings and leading $100M+ urban interventions that impacted millions of people. Her background in architecture and large-scale spatial design brings a unique perspective to digital product design—understanding how people navigate complex systems and creating intuitive experiences that feel natural. Akhila's expertise lies in translating business requirements into user-centered design solutions that balance aesthetic excellence with strategic outcomes. She leads What if Design's UX research and strategic design initiatives, bringing architectural thinking to digital challenges. Her work has helped major organizations like the Ministry of Health Saudi Arabia and TATA1mg create products that serve millions of users daily.
Co-founder
Tejas brings a unique blend of business acumen and design thinking to What if Design. Before co-founding the company, he drove business growth for OYO across three countries and ran comprehensive training programs for 1,700+ people throughout India. This experience gave him deep insights into scaling operations, understanding diverse user needs, and aligning design with business objectives. At What if Design, Tejas leads strategic client partnerships and ensures every design decision ties back to measurable business outcomes. His ability to bridge the gap between design excellence and commercial success has helped startups raise multiple investment rounds and enterprises modernize their digital products. Tejas's approach combines data-driven decision making with creative problem-solving, ensuring designs that look beautiful and perform exceptionally.
What is the typical timeline for a UI/UX design project?
Our timelines range from 48 hours for rapid design iterations to 4-12 weeks for comprehensive website design projects. Product UX and prototype design typically takes 4-8 weeks, while branding and visual identity projects run 4-6 weeks. We work in agile sprints with regular check-ins to ensure fast delivery without compromising quality.
How much do UI/UX design services cost in New York?
Do you work with both startups and enterprise clients?
What deliverables can I expect from a UI/UX project?
How do you ensure designs will work for our users?
Can you help with both web and mobile design?
Do you provide ongoing design support after project completion?
What makes What if Design different from other agencies?
Schedule a free consultation to discuss your UI/UX design needs and discover how we can help you achieve your business goals.
While we're remote-first with hubs in San Francisco and Bangalore, we proudly serve clients across New York and globally.
Remote-First
Service Model
24-48 Hours
Response Time
100% Focused
Client Satisfaction
Our remote-first model delivers world-class design services to New York clients and organizations worldwide.
Certified member committed to climate action through design
Trusted by Fortune 500 companies and government organizations
Helped multiple startups raise funding with compelling design
Share your project details and we'll respond within 24 hours with next steps. Whether you need a quick design sprint or a comprehensive digital transformation, we're here to help.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in