Brand Positioning
Story-first market positioning with clear value propositions, competitive analysis, and stakeholder alignment. We validate creative choices with research-backed insights to establish your unique market differentiation.
Transform your brand identity with strategic graphic design services that communicate your value proposition with clarity and impact. What if Design delivers comprehensive visual solutions—from logo systems to complete brand identities—that help purpose-driven organizations stand out, build credibility with stakeholders, and accelerate growth through design excellence.
From strategic positioning to visual execution, we deliver complete design solutions that elevate your brand and drive business results.
Story-first market positioning with clear value propositions, competitive analysis, and stakeholder alignment. We validate creative choices with research-backed insights to establish your unique market differentiation.
Create cohesive brand systems with logo design, color palettes, typography, and visual languages. Future-proof design frameworks that ensure instant recognition and omnichannel consistency.
Timeless, scalable logo systems including primary marks, secondary variations, and responsive lockups. Versatile designs that maintain recognition across all applications and sizes.
Comprehensive brand standards documentation with usage rules, asset libraries, and voice frameworks. Living documents that scale with growth and ensure consistency across teams.
Conversion-focused website layouts with strategic user journeys, pixel-perfect interfaces, and compelling content hierarchies. Mobile-responsive designs that turn visitors into customers.
Fast-loading, SEO-optimized websites built on Webflow or Framer. Certified development expertise that translates designs to live sites with client-editable systems and seamless deployment.
Great design isn't just about aesthetics—it's a strategic business advantage. Our comprehensive approach combines deep research, stakeholder alignment, and creative excellence to deliver visual solutions that communicate your value, build market credibility, and accelerate growth. From initial positioning workshops to final brand guidelines, we partner with you to create design systems that scale with your ambitions and stand the test of time.
We've helped leading organizations from unicorns to climate tech ventures build brands that win.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Partner with design experts who understand that great branding is mission-critical to business success.
Access senior design talent at 3x less cost than in-house hires, with full-service capabilities from strategy to execution.
Workshop-to-launch in weeks, not months. Rapid turnaround times from 48 hours to weeks keep your projects on aggressive timelines.
Research-backed design decisions that align with business goals. We validate creative choices with data-driven insights and stakeholder workshops.
Trusted by major brands like TATA1mg, Pristyn Care, and Accel Partners. Our work has helped raise multiple funding rounds and launch successful ventures.
Founded by IIT Kharagpur architects turned strategic designers.
Co-founder
Akhila brings architectural rigor and systems thinking to brand design. Before co-founding What if Design, she designed innovative LEED-certified buildings and led $100M+ urban interventions that impacted millions of people. Her background in sustainable architecture informs her approach to creating brand systems that are both beautiful and built to last. At What if Design, Akhila leads brand strategy and visual identity development, applying the same precision and holistic thinking she used in architectural design to help organizations build brands that communicate complex value propositions with clarity and impact. Her work has helped numerous startups establish credibility with investors and enterprise customers through strategic visual design.
Co-founder
Tejas combines business acumen with design thinking to create brands that drive measurable growth. Before co-founding What if Design, he drove business expansion for OYO across three countries and ran training programs for 1,700+ people throughout India. This experience taught him how design directly impacts business outcomes—from customer acquisition to stakeholder confidence. At What if Design, Tejas focuses on ensuring every design decision aligns with strategic business objectives. His approach emphasizes research-backed positioning, conversion-focused design, and scalable brand systems that support aggressive growth timelines. Tejas's unique blend of operational expertise and design leadership helps clients translate brand investments into tangible business results.
What's included in your graphic design and branding services?
Our comprehensive services include brand positioning strategy, visual identity design (logos, color palettes, typography), brand guidelines documentation, website design and development, and ongoing design support. We deliver complete brand systems from strategy through execution, including all assets needed for consistent implementation across digital and print channels.
How long does a typical branding project take?
How much do your graphic design services cost?
Do you work with businesses outside the climate tech sector?
What makes your branding approach different?
Can you help with both brand strategy and visual design?
Do you offer ongoing design support after the initial project?
What if we already have a brand but need a refresh?
Let's discuss how strategic design can accelerate your growth and help you stand out in your market.
Share your project details and we'll respond within 24 hours with next steps. Whether you're starting from scratch or elevating an existing brand, we're here to help you succeed.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in