User Experience (UX) Design
Map user journeys, design information architectures, create wireframes, conduct usability testing, and validate designs with real users to build effortless, zero-friction product flows.
Transform your digital products into intuitive, conversion-driven experiences that users love. Our strategic UX/UI design approach combines deep user research, elegant interface design, and data-driven optimization to create seamless interactions that reduce friction, boost engagement metrics, and accelerate product adoption—from first-time visitors to loyal power users.
End-to-end design solutions that transform complex challenges into elegant, user-centered digital experiences.
Map user journeys, design information architectures, create wireframes, conduct usability testing, and validate designs with real users to build effortless, zero-friction product flows.
Craft pixel-perfect interfaces, build scalable component libraries, establish design tokens, ensure accessibility compliance, and create developer-ready specifications for seamless handoffs.
Design micro-interactions, create satisfying animations, define transition behaviors, build interactive prototypes, and craft delightful moments that elevate user engagement.
Design conversion-focused website architectures, map user intent to pages, create responsive layouts, optimize conversion paths, and translate complex innovations into compelling web experiences.
Design single-page conversion experiences, optimize funnel structures, craft compelling CTAs, strategically place trust signals, and create fast-loading, mobile-first campaign pages.
Build interactive prototypes for user testing, validate concepts with stakeholders, conduct insight sprints to uncover pain points, and iterate rapidly based on real user feedback.
Our UX/UI design process goes beyond aesthetics—we create intuitive digital experiences grounded in user research, behavioral insights, and conversion optimization. From initial user journey mapping to pixel-perfect interface design and interactive prototyping, we ensure every interaction is purposeful, accessible, and aligned with your business goals. With lightning-fast iteration sprints and data-driven design decisions, we help you launch products that users love and that drive measurable engagement.
We've designed digital products for millions of users across diverse industries and helped organizations achieve their goals.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design expertise that delivers measurable results and exceptional user experiences.
Data-driven design decisions backed by real user research, behavioral insights, and continuous testing validation.
Lightning-fast design sprints with turnaround times as quick as 48 hours to keep your projects moving forward.
3x cheaper than hiring in-house senior designers while maintaining exceptional quality and strategic alignment.
Full-service capabilities from initial research and wireframing through high-fidelity design to developer handoff and testing.
Experienced founders with proven expertise in digital design.
Co-founder
Akhila brings a unique architectural perspective to UX/UI design, having previously designed innovative LEED buildings and led urban interventions valued at over $100 million that impacted millions of people. Her background in spatial design and human-centered planning translates seamlessly into digital experiences, where she applies the same rigorous methodology to crafting intuitive user flows and accessible interfaces. At What if Design, Akhila leads strategic design initiatives that combine aesthetic excellence with functional precision. Her approach emphasizes understanding the complete user context—from first interaction to long-term engagement—ensuring every design decision serves both user needs and business objectives. With extensive experience working with major healthcare organizations and technology unicorns, Akhila has designed digital products that millions of users interact with daily, always prioritizing clarity, accessibility, and purposeful innovation.
Co-founder
Tejas combines strategic business acumen with design expertise, having previously driven business growth for OYO across three countries and trained over 1,700 professionals throughout India. His deep understanding of business operations, user acquisition, and scalable systems informs every design decision at What if Design, ensuring that beautiful interfaces also deliver measurable business outcomes. Tejas specializes in conversion-focused design—crafting user experiences that guide visitors through optimized funnels toward meaningful actions. His experience running large-scale training programs has given him unique insight into how people learn and adopt new digital tools, knowledge he applies to designing intuitive onboarding flows and engagement mechanisms. At What if Design, Tejas leads projects that require tight alignment between design strategy and business goals, ensuring that every pixel serves a purpose in driving user engagement, reducing friction, and accelerating product adoption for diverse organizations.
What's the difference between UX and UI design?
UX (User Experience) design focuses on the overall user journey—how a product works, flows, and feels. It includes research, wireframing, user testing, and information architecture. UI (User Interface) design focuses on the visual layer—colors, typography, spacing, and interactive elements. Both are essential for creating engaging digital products, and our team excels at integrating both disciplines seamlessly.
How long does a typical UX/UI design project take?
Do you conduct user research and testing?
Can you work with our existing brand guidelines?
What deliverables do you provide?
How much does UX/UI design cost?
Do you design for mobile apps or just websites?
How do you ensure designs are accessible?
Let's discuss how strategic UX/UI design can boost your user engagement and drive business growth.
Share your project details, and we'll respond within 24 hours with insights on how we can help boost your user engagement.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in