Build a powerful brand that resonates with investors, partners, and customers. What if Design's strategic brand development services translate your vision into compelling visual identities, precise positioning frameworks, and conversion-focused messaging that drives meaningful business outcomes—from accelerating pilot programs to closing strategic partnerships.
Strategic brand services that establish market leadership, from foundational positioning to comprehensive visual systems.
Story-first market positioning with evidence-backed competitive analysis. 90-minute stakeholder alignment exercises and data-driven audience insights validate your value proposition and establish clear differentiation in crowded markets.
Complete visual systems including logo design, color palettes, typography scales, and brand element libraries. Atomic design systems ensure instant recognition and omnichannel consistency as you scale.
Timeless logo systems with primary marks, secondary variations, and responsive lockups. Includes construction grids, usage rules, and vector files optimized for every application from pitch decks to product packaging.
Comprehensive brand standards documentation with asset libraries, voice frameworks, and usage rules. Living documents that scale with company growth and eliminate brand inconsistency across teams and agencies.
Conversion-optimized websites built on Webflow or Framer. Complete service from site mapping and wireframes to technical illustrations and SEO-focused builds that accelerate pilots and unlock strategic partnerships.
User-centered design for digital products including journey mapping, wireframes, prototypes, and usability testing. Data-driven approach reduces post-launch redesigns and maximizes user adoption from day one.
Great brands aren't built on aesthetics alone—they're built on strategic foundations. Our brand development process begins with deep stakeholder alignment and competitive research, ensuring every visual and messaging decision is backed by market insights. We create positioning frameworks that clarify your value proposition, design systems that scale with your growth, and comprehensive guidelines that maintain consistency across every touchpoint. The result: brands that establish trust with investors, resonate with customers, and differentiate you in competitive markets.
We've helped organizations from unicorns to climate ventures build brands that drive measurable business outcomes.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Strategic design expertise that delivers measurable business impact at startup-friendly rates.
3x cheaper than hiring in-house senior designers with full-service capabilities from strategy to implementation.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for urgent projects.
Data-driven approach with competitive research, stakeholder alignment workshops, and validated creative decisions backed by market insights.
Scalable brand systems and design frameworks that grow from MVP to enterprise without expensive redesigns.
Experienced founders with proven track records in design and business growth.
Co-founder
Akhila brings deep expertise in transformative design to What if Design. Before co-founding the company, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that impacted millions of people. Her architectural background at IIT Kharagpur equipped her with a unique ability to think systemically about design challenges—from individual touchpoints to comprehensive brand ecosystems. At What if Design, Akhila channels this experience into creating brand identities and digital products that don't just look beautiful but drive meaningful business outcomes. She leads strategic positioning workshops, oversees visual system development, and ensures every design decision aligns with clients' growth objectives. Her work has helped climate tech startups secure funding rounds, established brands navigate critical rebrands, and purpose-driven organizations articulate their value propositions with clarity and impact.
Co-founder
Tejas combines business acumen with design thinking to deliver brands that perform. Prior to co-founding What if Design, he drove business growth for OYO across three countries and designed training programs that upskilled over 1,700 people throughout India. This experience taught him how to align creative work with tangible business metrics—a philosophy he brings to every brand development project. At What if Design, Tejas leads strategic consulting, ensuring clients' brand investments translate into measurable outcomes like increased pilot sign-ups, accelerated sales cycles, and improved investor conversations. His background in scaling operations helps clients build brand systems that don't break as they grow from startup to enterprise. Tejas specializes in positioning frameworks, competitive analysis, and go-to-market strategy, helping clients articulate their differentiation in crowded markets. His collaborative approach and focus on stakeholder alignment ensure brand projects deliver consensus internally while resonating externally with target audiences.
What are the 3 C's of brand development?
The 3 C's of brand development are Company (understanding your internal capabilities, values, and offerings), Customer (identifying target audiences and their needs), and Competition (analyzing how you differentiate in the market). At What if Design, we use stakeholder alignment workshops and competitive research to address all three Cs, creating positioning frameworks that clarify your unique value proposition.
What are the 4 types of brand development strategies?
How long does the brand development process take?
What's included in your brand positioning service?
Do you provide brand guidelines after the project?
How much does brand development cost?
Can you help with rebranding an existing company?
Do you work with companies outside climate tech?
Schedule a free consultation to discuss your brand development needs and explore how we can help.
Share your brand development needs and we'll respond within 24 hours with next steps and a tailored approach.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in