How much does an eco-friendly house cost?
Eco-friendly house costs vary significantly based on certification level, technology choices, and market location. Entry-level green homes may cost 5-10% more than conventional construction, while net-zero or passive house designs can add 15-25% premium. However, operational savings from reduced energy consumption, water efficiency, and lower maintenance typically offset initial investments within 7-12 years. Many sustainable building technologies like solar panels, high-efficiency HVAC systems, and smart building controls now achieve cost parity or savings versus conventional systems when factoring in utility incentives and long-term performance. Our design services help green building companies clearly communicate both upfront costs and lifecycle value propositions to homeowners and developers.
What are the 5 basic principles of green building design?
The five fundamental principles of green building design are: (1) Energy Efficiency—minimizing energy consumption through passive design, high-performance envelopes, and renewable energy systems; (2) Water Conservation—reducing water use through efficient fixtures, rainwater harvesting, and greywater systems; (3) Material Sustainability—selecting low-impact, recycled, renewable, or locally sourced materials with minimal embodied carbon; (4) Indoor Environmental Quality—ensuring healthy indoor air, natural lighting, thermal comfort, and non-toxic finishes; and (5) Site & Location Optimization—minimizing environmental disruption, promoting walkability, preserving ecosystems, and integrating with existing infrastructure. These principles form the foundation of LEED, WELL, and other green building certification frameworks.
What is your typical project timeline for sustainable building design work?
Project timelines vary by scope and complexity. Minimum Viable Brand packages (brand positioning, visual identity, guidelines) typically complete in 4-6 weeks. Full website design and development projects run 4-12 weeks including strategy, wireframing, design, copywriting, and SEO-optimized builds. Product UX and prototype design engagements span 4-8 weeks with iterative testing cycles. Our fastest turnaround option is the Design Supercharger subscription for ongoing needs, with deliverables starting within 48 hours. We work on agile timelines that align with funding rounds, pilot launches, and conference deadlines common in the green building industry.
Do you understand LEED certification and green building standards?
Yes, our co-founder Akhila has direct experience designing LEED-certified buildings and large-scale sustainable urban interventions. We're Design Declares certified and deeply familiar with LEED, WELL, Passive House, Living Building Challenge, ENERGY STAR, and other green building frameworks. This domain expertise allows us to accurately represent certification requirements, sustainability metrics, and environmental performance data in brand materials and digital experiences. We ensure all design work aligns with the technical rigor and compliance needs of green building markets.
How much do your eco design services cost?
Pricing varies by service type and engagement model. Project-based work like Minimum Viable Brands (brand identity packages) and Website Design & Development are scoped individually based on complexity and timeline. Our subscription offerings provide ongoing design support: Design Essentials starts at $2,699/month (quarterly with inaugural discount) for defined tasks like landing pages and presentations; Design Supercharger begins at $4,499/month (quarterly with inaugural discount) for strategic collaboration including UX design, brand strategy, and priority access. All options are 3x cheaper than hiring in-house senior designers. Contact us for project-specific quotes.
Can you help with both brand strategy and website development?
Absolutely. What if Design is a full-service creative partner offering everything from brand positioning and visual identity to website design, development, and product UX. We've found that integrated approaches—where brand strategy informs website architecture and user experience design—deliver stronger business outcomes for green building ventures. Whether you need end-to-end support from positioning to launch, or focused help on specific touchpoints like a landing page campaign or investor pitch deck, our team provides cohesive strategic and execution capabilities under one roof.
Do you work with early-stage sustainable building startups?
Yes, we specialize in supporting climate tech ventures at all stages, from pre-seed startups to growth-stage companies. Many of our green building clients are commercializing innovative net-zero technologies, launching energy management platforms, or scaling retrofit solutions. We understand the unique challenges of early-stage ventures including tight budgets, rapid pivots, and the need to establish credibility quickly with investors and pilot partners. Our Minimum Viable Brand packages and agile project timelines are specifically designed for startups needing institutional-grade design work at startup speed and cost.
What makes What if Design different from other design agencies?
Three key differentiators: (1) Climate Focus—we're Design Declares certified with deep expertise in sustainability, green building standards, and climate tech markets; (2) Architectural Foundation—co-founder Akhila's background designing LEED buildings and $100M+ urban interventions brings authentic domain knowledge to every sustainable construction project; and (3) Strategic Partnership—we prioritize business outcomes (pilot sign-ups, investment rounds, enterprise partnerships) over aesthetics alone. Our remote-first team delivers 3x cost savings versus in-house hires with turnaround times as fast as 48 hours, making great design accessible for climate work.