Brand Positioning
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and value proposition frameworks that differentiate your brand and resonate with B2B buyers.
Transform your brand with strategic graphic design that connects with investors, partners, and customers. From logo systems to comprehensive visual identities, we create design solutions that scale with your ambition. Our full-service approach delivers professional, future-proof graphics that establish credibility and drive business outcomes—without the overhead of hiring in-house senior designers.
From strategic brand positioning to complete visual identity systems, we deliver design solutions that drive business results.
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and value proposition frameworks that differentiate your brand and resonate with B2B buyers.
Comprehensive brand identity systems including logo design, color palettes, typography scales, icon libraries, and visual language that ensures consistency across all channels.
Timeless, scalable logo systems with responsive lockups, construction grids, and usage guidelines. Includes primary marks, secondary variations, and vector/raster file deliverables.
Comprehensive brand standards documentation with asset libraries, voice/tone frameworks, typography systems, and template libraries that ensure consistent brand execution at scale.
Conversion-focused website layouts with strategic user journeys, wireframes, visual designs, and responsive experiences optimized for mobile-first engagement and business results.
High-converting single-page experiences optimized for lead generation, with strategic CTAs, trust signal placement, and conversion-focused layouts tailored to your buyer journey.
Great brands aren't built overnight—they're crafted through strategic thinking and visual excellence. Our graphic design services combine market positioning expertise with world-class visual execution. We create cohesive brand systems that work seamlessly across investor presentations, customer touchpoints, and digital platforms. With turnarounds as fast as 48 hours and costs 3x lower than hiring in-house, we're your agile creative partner for scaling ambitious visions into market-ready realities.
We've helped ambitious organizations raise funding, launch products, and scale their impact through strategic design.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We're more than a design agency—we're strategic partners who understand the unique challenges of building breakthrough brands.
Get senior-level design expertise at 3x lower cost than hiring in-house, with flexible month-to-month engagement.
From 48-hour sprint deliverables to comprehensive 4-12 week projects, we move at the speed of your business.
We lead with business strategy, ensuring every design decision supports your growth objectives and market positioning.
From brand strategy to website development, we handle every aspect of your visual identity under one roof.
Design excellence rooted in diverse experience and shared vision.
Co-founder
Before co-founding What if Design, Akhila brought innovative design thinking to the built environment, creating LEED-certified buildings and urban interventions valued at over $100 million. Her architectural background informs every brand system we build—approaching visual identity with the same rigor and long-term thinking that shapes cities. Akhila's work has impacted millions of people through thoughtful spatial design, and she now applies that same human-centered approach to helping organizations build brands that resonate with investors, partners, and customers. Her expertise in sustainable design principles ensures every brand we create is built to scale and adapt as companies grow from startup to market leader.
Co-founder
Tejas brings a unique business growth perspective to design strategy, having scaled OYO's operations across three countries and trained over 1,700 professionals throughout India. Before co-founding What if Design, he mastered the art of aligning creative execution with measurable business outcomes—a skill that now defines our approach to every brand project. His experience launching market expansion initiatives and building high-performing teams helps clients navigate the strategic challenges of positioning new brands in competitive markets. Tejas ensures our design work isn't just visually compelling—it's strategically aligned with go-to-market objectives, fundraising goals, and customer acquisition targets. His operational expertise means we deliver on time, within budget, and with clear ROI.
What's included in a complete visual identity package?
Our comprehensive visual identity includes logo systems (primary and secondary marks), color palette development with WCAG-AA accessibility compliance, typography scales, icon libraries, illustration styles, photography guidelines, design tokens, and a brand guidelines document. Typically delivered in 4-6 weeks, you receive all source files plus export formats ready for immediate use across digital and print applications.
How long does it take to design a custom logo and brand identity?
What's the difference between brand positioning and visual identity design?
Can you help with just logo design, or do I need a full brand package?
How much do graphic design and branding services cost?
Do you provide brand guidelines after completing the visual identity?
What file formats will I receive for my logo and brand assets?
Can you redesign an existing brand or just create new ones?
Let's discuss how strategic design can accelerate your business goals. Schedule a free consultation with our team.
Certified climate-conscious design practice
TATA1mg, Pristyn Care, and Accel Partners
Ministry of Health Saudi Arabia projects
Share your project details and we'll respond within 24 hours with insights on timeline, approach, and next steps. Every engagement starts with a strategic discovery session to ensure alignment.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in