Brand Positioning
Define your unique market position with story-first frameworks, competitive analysis, and value propositions that resonate with decision-makers and differentiate you from competitors.
Transform your business into a market leader with strategic branding that resonates with stakeholders, differentiates you from competitors, and accelerates growth. Our comprehensive identity services combine positioning strategy, visual design, and brand systems to establish immediate credibility and long-term recognition in your industry.
Comprehensive branding solutions from strategic positioning to visual identity systems that build recognition and drive business growth.
Define your unique market position with story-first frameworks, competitive analysis, and value propositions that resonate with decision-makers and differentiate you from competitors.
Create cohesive visual systems including logos, color palettes, typography, and design elements that ensure consistent brand recognition across all channels.
Develop timeless, scalable logo systems with versatile applications that maintain integrity from business cards to billboards and digital platforms.
Document comprehensive brand standards with usage rules, asset libraries, and voice frameworks that ensure consistency as your team scales.
Design conversion-focused websites with intuitive user journeys, compelling visuals, and optimized content hierarchies that turn visitors into customers.
Create high-converting single-page experiences optimized for campaigns, lead generation, and specific conversion goals with strategic trust signals.
Your brand is more than aesthetics—it's your competitive advantage. We combine strategic positioning workshops, evidence-backed market research, and cohesive visual systems to create brands that attract investors, win enterprise customers, and build immediate credibility. From clarity-driven messaging frameworks to pixel-perfect visual identities, we ensure every touchpoint reinforces your value proposition and accelerates business outcomes.
We've partnered with innovative organizations to create brands that accelerate funding rounds, win strategic partnerships, and establish market authority.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Strategic branding expertise that combines business outcomes with design excellence.
Data-driven positioning workshops and competitive research that validate creative choices and ensure market differentiation.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for urgent business needs.
Full-service branding at 3x less cost than hiring in-house senior designers without compromising quality.
Future-proof brand systems that grow with your business from MVP to enterprise without expensive redesigns.
Experienced designers with proven track records in building market-leading brands.
Co-founder
Akhila brings a unique architectural perspective to brand design, having shaped innovative LEED buildings and urban interventions worth over $100M that impacted millions of people before co-founding What if Design. Her background in large-scale architectural projects informs her approach to creating cohesive brand systems that function seamlessly across all touchpoints. She combines spatial design thinking with strategic brand positioning to ensure visual identities are not just beautiful, but structurally sound and built to scale. Akhila's expertise lies in translating complex organizational visions into clear, compelling brand narratives that resonate with investors, partners, and customers alike.
Co-founder
Tejas brings business growth expertise to brand strategy, having driven OYO's expansion across three countries and trained over 1,700 people throughout India before co-founding What if Design. His deep understanding of business development and market dynamics ensures every brand identity is built with growth and scalability in mind. Tejas excels at aligning brand positioning with business objectives, ensuring visual identities drive measurable outcomes like investor confidence, partnership opportunities, and customer acquisition. His experience training large teams informs his approach to creating brand systems that are intuitive for organizations to implement and maintain consistency as they scale rapidly.
What are branding solutions?
Branding solutions are comprehensive services that establish and strengthen business identity through strategic positioning, visual design systems, messaging frameworks, and brand guidelines. They include market research, competitive analysis, logo design, color palettes, typography, and usage rules that ensure consistency across all customer touchpoints. Effective branding solutions differentiate your business, build stakeholder trust, and create lasting market recognition.
How long does a complete branding project take?
What's included in brand positioning services?
Can you rebrand an existing business?
How do brand guidelines help my team?
What deliverables do I receive?
Do you work with startups or only established companies?
How do you ensure our brand differentiates us from competitors?
Schedule a free consultation to discuss your brand challenges and discover how we can help you stand out.
Certified climate-conscious design practice
Remote-first teams across continents
Partners with unicorns and government agencies
Share your business goals and challenges. We'll respond within 24 hours with insights on how strategic branding can accelerate your growth and a customized proposal for your project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in