Brand Positioning
Story-first market positioning with 90-minute stakeholder alignment exercises, competitive analysis, and value proposition frameworks that differentiate your MVP in crowded markets and resonate with enterprise buyers.
Launch your MVP with a brand that commands trust from day one. Our corporate branding experts craft strategic identities that help early-stage companies secure funding, attract enterprise customers, and establish category leadership—turning your minimum viable product into a maximum viable brand that resonates with investors and buyers alike.
From strategic positioning to complete visual systems, we deliver everything your MVP needs to make a powerful first impression.
Story-first market positioning with 90-minute stakeholder alignment exercises, competitive analysis, and value proposition frameworks that differentiate your MVP in crowded markets and resonate with enterprise buyers.
Create atomic design systems with logo systems, color palettes, typography scales, and brand element libraries that ensure instant recognition and omnichannel consistency as your MVP scales.
Timeless, scalable logo systems with primary marks, secondary variations, responsive lockups, and construction grids that maintain recognition from app icons to investor pitch decks.
Comprehensive 50-100 page brand books with usage rules, asset libraries, voice frameworks, and template systems that ensure consistency as your MVP team grows from 10 to 100+ employees.
Conversion-focused websites with strategic site mapping, persuasive copywriting, and SEO-optimized Webflow builds that accelerate pilots, unlock capital, and win strategic partners for your MVP.
User journey mapping, interactive prototypes, and usability testing that boost pilot sign-ups and user adoption while reducing expensive post-launch redesigns for your MVP product.
Your MVP deserves more than a logo—it needs a strategic brand that builds instant credibility. We combine evidence-backed positioning research, investor-ready visual systems, and conversion-optimized digital experiences to help early-stage companies punch above their weight. From pre-seed startups to Series A ventures, our corporate branding expertise transforms MVPs into market contenders that enterprise buyers and institutional investors take seriously.
From unicorns to climate pioneers, we've helped breakthrough companies build brands that accelerate growth.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're corporate branding experts who understand the unique challenges of launching MVPs in competitive markets.
Specialized experience helping early-stage companies build investor-ready brands that secure funding and accelerate market entry.
Workshop-to-launch in 4-6 weeks with turnaround times as fast as 48 hours—perfect for MVP companies moving at startup velocity.
3x cheaper than hiring in-house senior designers, delivering full-service quality from strategy to implementation without draining runway.
Every brand decision backed by business outcomes—from pilot conversions to investor confidence—ensuring your brand works as hard as you do.
Corporate branding experts with proven track records in startups and innovation.
Co-founder
Akhila brings enterprise-scale design thinking to MVP branding. Before co-founding What if Design, she designed innovative LEED buildings and led $100M+ urban interventions impacting millions of people. Her architectural background informs her systematic approach to brand architecture—creating visual systems that scale from seed stage through IPO. At What if Design, Akhila has crafted corporate identities for venture-backed startups, helping them secure Series funding rounds and win enterprise contracts. Her expertise in evidence-based design ensures every brand element serves a strategic business purpose. Akhila's work has helped MVP companies transition from scrappy startups to category leaders, with brands that command respect in boardrooms and trade show floors alike. She believes great corporate branding isn't about aesthetics—it's about building trust systems that accelerate business outcomes.
Co-founder
Tejas brings business growth expertise to corporate branding strategy. Before co-founding What if Design, he drove business growth for OYO across 3 countries and ran training programs for 1700+ people throughout India. His deep understanding of go-to-market strategy and customer psychology shapes every branding decision at What if Design. Tejas specializes in positioning frameworks that help MVP companies carve out defensible market positions. He's guided startups through critical brand inflection points—from pre-seed fundraising to Series B announcements—ensuring their visual identity evolves strategically with business needs. His pitch deck designs have helped clients raise multiple funding rounds, while his brand messaging frameworks have unlocked enterprise contracts. Tejas believes corporate branding is a growth lever, not a creative exercise. His data-driven approach ensures MVP brands don't just look professional—they convert visitors into customers and skeptics into believers.
How long does it take to develop a complete corporate brand for an MVP?
Our typical corporate branding engagement takes 4-6 weeks from kickoff to final delivery. This includes strategic positioning workshops, visual identity development, brand guidelines, and digital asset delivery. For MVP companies with urgent deadlines (investor meetings, product launches), we can accelerate timelines with express turnarounds as fast as 48 hours for specific deliverables.
What's included in your corporate branding services for MVPs?
How much does corporate branding cost for an early-stage company?
Do you help with investor pitch deck design as part of branding?
Can you rebrand our MVP if we already have a basic logo?
How do you ensure our brand stands out in competitive MVP markets?
Do you provide brand guidelines we can share with contractors and agencies?
Can you help with both our corporate brand and product branding?
Schedule a free 30-minute brand strategy consultation to discuss your goals and timeline.
Certified commitment to climate action and sustainable design practices.
Founded by graduates of India's premier technology institute.
Proven expertise with billion-dollar companies and top-tier VCs.
Share your vision and timeline. We'll respond within 24 hours with a custom proposal and availability.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in