Brand Positioning & Strategy
Story-first market positioning with competitive analysis, value proposition frameworks, and stakeholder alignment workshops that clarify your unique market position and differentiation.
Transform your B2B brand with strategic design that drives results. We partner with professional organizations to create compelling brand identities and high-converting websites that resonate with decision-makers, accelerate growth, and position you as an industry leader in competitive markets.
Comprehensive design solutions from brand strategy to web development, tailored for professional B2B organizations seeking market leadership.
Story-first market positioning with competitive analysis, value proposition frameworks, and stakeholder alignment workshops that clarify your unique market position and differentiation.
Complete brand identity systems including logos, color palettes, typography, and design element libraries that ensure consistent, professional presentation across all touchpoints.
Conversion-focused website design with buyer journey mapping, responsive layouts, and technical architecture optimized for lead generation and stakeholder engagement.
User-centered experience design with journey mapping, wireframing, and usability testing to create intuitive, frictionless digital experiences for B2B audiences.
Fast-loading, SEO-optimized Webflow websites with CMS integration, responsive design, and client-editable systems that reduce development time and costs significantly.
Comprehensive brand documentation with usage rules, asset libraries, and voice guidelines ensuring consistent brand application across teams and agency partners.
We deliver end-to-end branding and website solutions built on strategic insights and data-driven decisions. Our process combines stakeholder workshops, competitive research, and conversion optimization to create brand experiences that resonate with decision-makers, generate qualified leads, and support your growth trajectory from startup to scale.
We've partnered with innovative B2B brands from startups to enterprises, delivering transformative design solutions.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We combine strategic thinking with design excellence to deliver measurable business outcomes.
Data-driven positioning with stakeholder alignment workshops ensuring design decisions support business objectives.
Full-service expertise at 3x lower cost than hiring in-house senior designers.
Workshop-to-launch in weeks with turnaround times from 48 hours to weeks based on scope.
Global team collaboration from San Francisco and Bangalore hubs ensuring flexibility and accessibility.
Founded by IIT Kharagpur architects turned strategic designers.
Co-founder
Before co-founding What if Design, Akhila was at the forefront of sustainable architecture, designing innovative LEED-certified buildings and leading urban interventions valued at over $100 million that positively impacted millions of people. Her background in large-scale architectural projects brings a unique systems-thinking approach to brand and digital design. At What if Design, Akhila leads strategic positioning and visual identity work, applying her architectural rigor to create brand systems that are both beautiful and structurally sound. She combines her deep understanding of sustainable design principles with data-driven insights to help B2B organizations articulate their value propositions and build brands that resonate with sophisticated stakeholders. Her work bridges the gap between technical excellence and compelling storytelling.
Co-founder
Tejas brings a powerful combination of business acumen and design thinking to What if Design. Before co-founding the company, he was instrumental in driving business growth for OYO across three countries, developing go-to-market strategies and scaling operations internationally. He also designed and ran extensive training programs that upskilled over 1,700 people throughout India, demonstrating his ability to systematize and scale complex initiatives. At What if Design, Tejas leads growth strategy and client partnerships, ensuring that every design solution is grounded in business reality and measurable outcomes. His experience in rapid business scaling informs the company's approach to creating flexible, growth-ready brand systems and websites that evolve with clients' needs. Tejas is passionate about making strategic design accessible to organizations driving meaningful change.
How long does a typical B2B website redesign and branding project take?
Our timeline varies based on scope. Brand positioning and visual identity typically take 4-6 weeks, while full website design and development ranges from 4-12 weeks. We offer workshop-to-launch execution with turnaround times from 48 hours to weeks depending on deliverables. We work in agile sprints to deliver value quickly while maintaining strategic rigor.
What's included in your branding services for B2B companies?
Do you build websites on platforms other than Webflow?
How much does a B2B website redesign cost?
Can you help with website content and copywriting?
What's your process for brand positioning?
Do you provide ongoing support after website launch?
How do you ensure our website will generate leads?
Let's discuss how strategic design can accelerate your growth and market positioning.
Committed to climate action through design
Recognized expertise in Webflow development
Partners with Accel, TATA1mg, and government agencies
Share your project details and we'll respond within 24 hours with a tailored proposal and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in