Brand Positioning & Strategy
Define your unique market position with story-first positioning, competitive analysis, and value proposition frameworks that connect directly with your target buyers.
Your website is often the first signal investors and partners use to evaluate your company. We help climate and deep-tech startups translate complex technologies into credible brands and high-performing websites — built to support fundraising, partnerships, and market traction, without the overhead of a traditional agency.
Complete design solutions from brand strategy to live website — built for climate and deep-tech startups ready to scale.
Define your unique market position with story-first positioning, competitive analysis, and value proposition frameworks that connect directly with your target buyers.
Create a memorable brand with professional logos, color systems, typography, and visual guidelines that establish instant recognition and trust.
Launch conversion-focused websites with strategic layouts, responsive designs, and seamless user experiences that turn visitors into customers.
Drive leads and sales with high-converting landing pages designed for campaigns, product launches, and specific business goals.
Craft intuitive user experiences with customer journey mapping, wireframes, and interfaces that make it easy for visitors to take action.
Maintain consistency across all touchpoints with comprehensive brand standards, asset libraries, and usage rules for your growing team.
We kick off with a 90-minute stakeholder alignment session to understand your business goals, target audience, and competitive landscape. This ensures every design decision supports your growth objectives and speaks directly to your ideal customers.
Climate and deep-tech startups that have built credible digital presences and accelerated their growth.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design expertise for climate and deep-tech startups, at a fraction of traditional agency cost.
Get senior-level design expertise at a fraction of the cost of hiring in-house or traditional agencies.
Turnaround times from 48 hours to weeks, not months — built for startups that need to move quickly.
One partner for everything from brand strategy to website launch, eliminating coordination headaches across multiple vendors.
Every design decision is driven by your business goals—increasing conversions, building credibility, and supporting sustainable growth.
Experienced founders committed to making great design accessible.
Co-founder
Before co-founding What if Design in 2020, Akhila designed innovative LEED buildings and urban interventions worth over $100 million that impacted millions of people. Her architectural background brings a unique perspective to digital design—one that prioritizes both aesthetics and functional outcomes. Akhila combines her experience in large-scale projects with a passion for helping climate and deep-tech startups access strategic design expertise. She leads strategic workshops and brand positioning initiatives, ensuring every project is grounded in business reality while pushing creative boundaries. Her approach balances data-driven insights with human-centered design principles, making complex design concepts accessible to founders who may not have a design background.
Co-founder
Tejas brings a business growth perspective to design, having driven expansion for OYO across three countries and trained over 1,700 people throughout India before co-founding What if Design. His unique background bridges the gap between creative vision and business execution—he understands that beautiful design must ultimately drive measurable results. Tejas leads client relationships and project strategy, ensuring deliverables align with growth objectives and budget realities facing early-stage startups. His experience scaling operations makes him especially attuned to creating design systems that evolve as businesses grow. Tejas is passionate about democratizing access to strategic design, believing that startups shouldn't have to compromise on quality simply because they lack enterprise budgets.
Our pricing is structured to work for climate and deep-tech startups from seed through series B. Monthly retainers start at $2,999/month with inaugural discounts, or you can opt for project-based pricing ranging from $12,000-$40,000 depending on scope. We're 3x more cost-effective than hiring in-house senior designers while delivering full-service expertise from brand strategy to website launch.
Schedule a free consultation to discuss your project and get a custom quote tailored to your needs.
Share your project details and we'll get back to you within 24 hours with a custom proposal and transparent pricing.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in