Brand Positioning & Strategy
Define your unique market position with story-first positioning, competitive analysis, and value proposition frameworks that resonate with your target customers.
Elevate your small business with professional web design that doesn't break the bank. Our cost-effective solutions combine strategic planning, conversion-focused design, and fast development to help you attract customers, build credibility, and compete with bigger brands—all at a fraction of traditional agency costs.
Complete design solutions from brand strategy to live website—tailored for small businesses ready to grow.
Define your unique market position with story-first positioning, competitive analysis, and value proposition frameworks that resonate with your target customers.
Create a memorable brand with professional logos, color systems, typography, and visual guidelines that establish instant recognition and trust.
Launch conversion-focused websites with strategic layouts, responsive designs, and seamless user experiences that turn visitors into customers.
Drive leads and sales with high-converting landing pages designed for campaigns, product launches, and specific business goals.
Craft intuitive user experiences with customer journey mapping, wireframes, and interfaces that make it easy for visitors to take action.
Maintain consistency across all touchpoints with comprehensive brand standards, asset libraries, and usage rules for your growing team.
Discovery & Strategic Workshop
We kick off with a 90-minute stakeholder alignment session to understand your business goals, target audience, and competitive landscape. This ensures every design decision supports your growth objectives and speaks directly to your ideal customers.
Research & Competitive Analysis
Design & Development
Testing & Refinement
Launch & Ongoing Support
Join innovative organizations that have transformed their digital presence with our affordable design solutions.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design expertise that small businesses can actually afford.
Get senior-level design expertise at a fraction of the cost of hiring in-house or traditional agencies.
Turnaround times from 48 hours to weeks, not months—perfect for small businesses that need to move quickly.
One partner for everything from brand strategy to website launch, eliminating coordination headaches across multiple vendors.
Every design decision is driven by your business goals—increasing conversions, building credibility, and supporting sustainable growth.
Experienced founders committed to making great design accessible.
Co-founder
Before co-founding What if Design in 2020, Akhila designed innovative LEED buildings and urban interventions worth over $100 million that impacted millions of people. Her architectural background brings a unique perspective to digital design—one that prioritizes both aesthetics and functional outcomes. Akhila combines her experience in large-scale projects with a passion for helping small businesses access world-class design expertise. She leads strategic workshops and brand positioning initiatives, ensuring every project is grounded in business reality while pushing creative boundaries. Her approach balances data-driven insights with human-centered design principles, making complex design concepts accessible to business owners who may not have technical backgrounds.
Co-founder
Tejas brings a business growth perspective to design, having driven expansion for OYO across three countries and trained over 1,700 people throughout India before co-founding What if Design. His unique background bridges the gap between creative vision and business execution—he understands that beautiful design must ultimately drive measurable results. Tejas leads client relationships and project strategy, ensuring deliverables align with growth objectives and budget realities facing small businesses. His experience scaling operations makes him especially attuned to creating design systems that evolve as businesses grow. Tejas is passionate about democratizing access to strategic design, believing that small businesses shouldn't have to compromise on quality simply because they lack enterprise budgets.
What is the average cost for design services?
Our pricing is structured to be affordable for small businesses. Monthly retainers start at $2,999/month with inaugural discounts, or you can opt for project-based pricing ranging from $12,000-$40,000 depending on scope. We're 3x cheaper than hiring in-house senior designers while delivering full-service expertise from brand strategy to website launch.
How to price design services?
How long does a typical web design project take?
Do you offer website maintenance after launch?
Can you work with our existing brand or do we need a full rebrand?
What platforms do you build websites on?
Will our website be mobile-friendly and optimized for search engines?
Do you provide training on how to update the website ourselves?
Schedule a free consultation to discuss your project and get a custom quote tailored to your needs.
Committed to sustainable design practices
Founded by IIT graduates with excellence
Worked with Ministry of Health KSA and unicorns
Share your project details and we'll get back to you within 24 hours with a custom proposal and transparent pricing.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in