Transform your digital presence with strategic UX design that converts visitors into customers. Our enterprise-grade solutions combine user research, conversion optimization, and scalable design systems to create experiences that drive measurable business results. From wireframes to interactive prototypes, we craft intuitive interfaces that reduce friction and accelerate growth.
Comprehensive design solutions from strategic positioning to pixel-perfect implementation, built to scale with your business.
User-centered design that maps complete user journeys, validates assumptions through testing, and creates effortless experiences. We build prototypes that boost engagement and reduce post-launch rework through iterative validation.
Pixel-perfect interfaces with scalable component libraries, design tokens, and accessibility compliance. We create consistent visual languages that work seamlessly across all platforms and devices.
Conversion-focused website architecture with strategic content hierarchies and mobile-first responsive design. From wireframes to launch, we build sites that turn visitors into customers and scale with growth.
Market-defining brand strategies with competitive positioning, visual identity systems, and comprehensive brand guidelines. We create recognition and trust with stakeholders through evidence-backed creative choices.
Fast, SEO-optimized Webflow sites with client-editable CMS, custom interactions, and pixel-perfect design translation. Build and launch in weeks, not months, with performance-optimized global deployment.
Delightful micro-interactions and animations that bring products to life. We design hover states, transitions, and gesture controls that provide satisfying feedback and guide users intuitively through experiences.
We transform complex business requirements into intuitive digital experiences through deep user research and rapid iteration. Our process combines stakeholder workshops, usability testing, and conversion optimization to create websites and applications that users love and businesses profit from. With lightning-fast sprint cycles and future-proof design systems, we deliver solutions that scale from MVP to enterprise while maintaining consistency and reducing rework costs.
From unicorn startups to government ministries, we've designed digital experiences for millions of users.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design partners who understand the intersection of business goals and user needs.
Proven track record designing for millions of users across unicorn startups, government agencies, and climate tech innovators.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours, backed by remote-first collaboration from San Francisco to Bangalore.
3x cheaper than hiring in-house senior designers, with full-service capabilities from strategy through implementation eliminating agency coordination overhead.
Every design decision validated against business outcomes, conversion metrics, and user research—not just aesthetics but measurable impact.
Founders with proven track records in architecture, business growth, and design.
Co-founder
Akhila brings deep expertise in designing transformative physical and digital experiences that impact millions. Before co-founding What if Design, she led innovative LEED-certified building projects and urban interventions worth over $100M, shaping sustainable environments for large-scale communities. Her architectural background informs her user-centered approach to digital design, where she applies the same rigor to understanding human behavior and environmental context. At What if Design, Akhila leads strategic design initiatives that bridge business objectives with user needs, translating complex requirements into intuitive experiences. Her work has helped climate tech companies position themselves for growth, enterprise platforms optimize conversion funnels, and startups build scalable design systems. Akhila's unique blend of architectural thinking and digital product expertise enables her to see both the big picture and granular details, ensuring every project delivers measurable business outcomes while maintaining exceptional craft quality.
Co-founder
Tejas brings exceptional business acumen and operational excellence to What if Design's strategic approach. Before co-founding the agency, he drove multi-country business growth for OYO, scaling operations across three international markets and demonstrating his ability to navigate complex, fast-moving environments. His experience designing and executing training programs for over 1,700 people throughout India reveals his talent for systematic thinking and scalable solutions—skills he now applies to design processes and client partnerships. At What if Design, Tejas ensures projects align with business objectives, translating abstract goals into concrete design strategies and measurable outcomes. His growth-oriented mindset helps clients see beyond immediate deliverables to long-term competitive advantages. Tejas's background in business development, combined with his design sensibilities developed at IIT Kharagpur, allows him to bridge the gap between executive stakeholders and design teams, facilitating workshops that uncover true business needs and forge strategic alignment.
What's the typical timeline for a complete website design and development project?
Our website projects typically run 4-12 weeks from kickoff to launch, depending on scope and complexity. We start with strategic workshops and site mapping in week 1, move through wireframes and design iterations in weeks 2-4, then build and test in the final phase. For faster turnarounds, we can deliver landing pages in 2-4 weeks. Our remote-first workflow across San Francisco and Bangalore enables rapid iteration with quick turnaround times—sometimes as fast as 48 hours for specific deliverables.
How does your UX design process ensure the final product meets business goals?
What makes your web design services more cost-effective than hiring in-house?
Do you provide ongoing support and maintenance after website launch?
What platforms and technologies do you use for web development?
Can you help with both brand strategy and website design together?
How do you ensure websites are accessible and perform well on all devices?
What information do you need from us to start a web design project?
Schedule a free consultation to discuss your project goals and explore how our strategic design approach delivers measurable results.
Committed to climate action through design excellence
Design partner for Accel Partners portfolio companies
Delivered projects for Ministry of Health Saudi Arabia
Share your project goals and we'll respond within 24 hours with next steps and a customized proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in