User Experience (UX) Design
Map user journeys, design information architectures, create wireframes, conduct usability testing, and build validated prototypes that reduce post-launch rework and boost user adoption.
As a solopreneur, you're wearing every hat—founder, marketer, product lead. But you shouldn't have to compromise on design quality. We deliver enterprise-level UI/UX design at a fraction of the cost, helping solo founders create products that users love and investors notice. From rapid prototyping to pixel-perfect interfaces, we partner with ambitious solopreneurs to turn bold ideas into beautifully designed realities—without the enterprise overhead.
Complete design solutions for solo founders—from strategy to launch—helping you compete with established players.
Map user journeys, design information architectures, create wireframes, conduct usability testing, and build validated prototypes that reduce post-launch rework and boost user adoption.
Craft pixel-perfect interfaces with scalable component libraries, accessible design tokens, consistent cross-platform experiences, and developer-ready handoffs.
Build market-ready brands with strategic positioning, visual identity systems, logo design, color palettes, typography scales, and comprehensive brand guidelines.
Create conversion-optimized websites with strategic site architecture, responsive designs, micro-interactions, and fast-loading Webflow or Framer builds.
Design high-converting single-page experiences optimized for lead generation, demo requests, and product launches with compelling CTAs and trust signals.
Build delightful micro-interactions, smooth animations, gesture controls, and clickable prototypes for investor presentations and user testing sessions.
Running a business solo doesn't mean settling for mediocre design. Our remote-first team brings senior-level expertise at a fraction of traditional costs—3x cheaper than hiring in-house designers. We've helped hundreds of founders transform their vision into polished digital products, from early MVPs to investor-ready platforms. With turnaround times as fast as 48 hours and flexible workshop-to-launch timelines, we move at the speed your business demands while maintaining the quality that sets you apart.
See how we've helped solopreneurs and startups build products that scale and impress investors.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We understand the unique challenges solo founders face—tight budgets, fast timelines, and the need for strategic thinking.
Access senior design talent at 3x less cost than hiring full-time, with flexible engagement models.
Turnaround times from 48 hours to weeks, with workshop-to-launch timelines that keep you moving forward.
We align design decisions with your business goals—user adoption, fundraising, or market differentiation.
From brand strategy to working prototypes, we handle the complete design journey so you stay focused.
Experienced designers who've worked with leading startups and Fortune 500 companies.
Co-founder
Akhila brings deep expertise from designing innovative LEED-certified buildings and urban interventions valued at over $100M, impacting millions of people. With a background in architecture from IIT Kharagpur, she combines strategic thinking with meticulous attention to detail. Her work spans from large-scale urban planning to pixel-perfect digital interfaces, always prioritizing user needs and business outcomes. Before co-founding What if Design in 2020, Akhila led complex design projects that required balancing stakeholder expectations, regulatory constraints, and user experience. She's passionate about making exceptional design accessible to purpose-driven founders who are building meaningful solutions. Her collaborative approach ensures every project aligns with your business vision while exceeding user expectations.
Co-founder
Tejas combines strategic business thinking with design excellence, honed through his experience driving growth for OYO across three countries and training over 1,700 professionals throughout India. His architecture background from IIT Kharagpur provides a unique perspective on systems thinking and user-centered problem-solving. Before founding What if Design, Tejas mastered the art of aligning design decisions with tangible business outcomes—whether boosting conversion rates, accelerating fundraising, or enhancing market positioning. His data-driven approach ensures every design element serves a strategic purpose. Tejas is passionate about empowering solopreneurs with the same caliber of design that enterprise companies command, helping solo founders compete confidently in their markets through thoughtful, impactful design systems.
How much does it cost to hire an UI/UX designer?
Our services are 3x cheaper than hiring an in-house senior designer, with flexible engagement models. We offer project-based work (4-12 weeks, $15K-$50K+) and subscription plans starting at $2,999/month (Design Essentials) to $4,999/month (Design Supercharger with inaugural discount). Pricing depends on scope, complexity, and timeline. Book a free consultation to get a custom quote tailored to your specific needs.
What's included in your UI/UX design services for solopreneurs?
How long does a typical UI/UX design project take?
Do you work with solopreneurs who already have an existing product?
Can you help with branding in addition to UI/UX design?
What tools and platforms do you use for design and development?
How involved will I need to be throughout the design process?
What happens after the design is complete?
Book a free consultation with our design team to discuss your project, timeline, and goals.
Share your project details, and we'll respond within 24 hours with next steps and a customized proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in