Website UX design
We map the full user journey to identify where visitors drop off, get confused, or fail to take action. The result is an information architecture and experience flow that makes the right next step obvious at every point.
What if Design is a UI/UX design partner for US-based climate and deep tech startups. We translate technically complex products into clear, credible digital experiences that close the gap between where your brand is and where your funding stage says it should be. Based in San Francisco, we work with Seed to Series B companies on a fixed-project or embedded partnership basis.
Full-range design services for climate and deep tech companies, from early positioning through product launch.
We map the full user journey to identify where visitors drop off, get confused, or fail to take action. The result is an information architecture and experience flow that makes the right next step obvious at every point.
Interface design built from a scalable component library with accessibility standards built in. Consistent across every platform and touchpoint, so your product looks as considered as the technology behind it.
Micro-interactions and motion that reinforce how the interface works, giving users clear feedback and reducing the cognitive load of complex product experiences.
Validated prototypes that surface real friction before development begins. Faster adoption, fewer post-launch fixes, and a product experience that scales with your users rather than behind them.
Websites built to do the work your sales team needs done before the first call: clear value proposition, segmented messaging for different buyer types, and conversion flows that move people toward a decision.
Positioning that separates you from adjacent competitors, paired with a visual identity system built to scale across formats, from pitch decks and websites to partner materials and investor communications.
Most UI/UX work starts with visual output. Our process starts earlier: with positioning clarity, stakeholder alignment, and market research that makes every design decision traceable to a specific business goal. Whether you are preparing for a funding round, launching a product, or trying to convert enterprise buyers who currently drop off after the first page, the design needs to do more than look credible. It needs to communicate your value without requiring a guided tour. Our San Francisco-based team works with climate and deep tech startups at the pace their timelines demand, with specific deliverables as fast as 48 hours and full projects from workshop to launch in weeks.
From climate tech startups rebuilding their digital presence ahead of a Series A to deep tech companies preparing for a product launch, we've helped founders close the gap between where their technology is and how it's perceived.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if Design has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if Design has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if Design has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
What it means to work with a design partner who already understands your industry.
Access senior design capability at a fraction of the cost of an in-house hire, with full coverage from positioning and strategy through to final implementation.
Because we work exclusively with climate and deep tech companies, onboarding is faster and knowledge gaps are fewer. We get to a full brand in under four weeks in most cases, with specific deliverables turnable in 48 hours.
Every design decision is grounded in stakeholder alignment, competitive analysis, and usability testing with real users. Nothing goes to development based on assumption.
We build design systems and component libraries structured to grow with your product, from MVP through to enterprise scale, without requiring a full rebuild at each stage.
Two co-founders with backgrounds spanning architecture, urban design, and business growth across three countries.
Co-founder
Akhila brings a background in large-scale architectural design and urban systems, having led LEED-certified building projects and urban interventions worth over $100 million that reshaped how people move through and interact with cities. That systems-level thinking now informs how she approaches digital design: every interface is both a communication tool and a structural decision. At What if Design, she leads strategic workshops that align stakeholders around a shared understanding of goals, translating complex technical requirements into user experiences that are clear without being reductive. Her process combines user research, competitive analysis, and iterative testing to validate design decisions before development begins. She has helped climate tech companies sharpen their positioning ahead of funding rounds, supported deep tech startups through product launches, and worked with enterprises to rebuild how customers experience their platforms. Her focus is on ensuring that what a company has built is communicated with the clarity and credibility it deserves.
Co-founder
Tejas comes from a background in business growth, having driven market expansion for OYO across three countries and trained over 1,700 professionals throughout India. That experience made it clear how often great products fail to communicate their value, not because the product is weak, but because the business case isn't visible. At What if Design, Tejas leads client partnerships and makes sure every project starts with a clear understanding of market positioning, the competitive landscape, and how different audiences make decisions. He has helped startups build investor-ready pitch decks, supported enterprise clients through website launches that needed to convert, and worked with climate tech companies to communicate technically complex solutions to audiences who need to act on them. His focus on business outcomes means every design decision is traced back to what it needs to do: convert a prospect, build credibility with an investor, or move a pilot forward.
Yes, and the context matters. For climate and deep tech companies, UI/UX design has become a direct commercial lever. When you're selling complex technology to utilities, enterprise buyers, or investors, the design of your website and product interface directly affects whether they understand your value and take action. In sectors with long sales cycles and skeptical buyers, a confusing or underdeveloped interface can accelerate the path to a dropped conversation. Companies at the Seed to Series B stage increasingly treat UX as part of how they build trust and credibility, not just how they build software.
Share your project context and we'll respond within 24 hours with honest observations, timeline expectations, and a clear sense of whether we're the right fit.
Share your project details and we'll respond within 24 hours with next steps, timeline estimates, and initial insights.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in