Brand Positioning & Identity
Develop market-defining positioning strategies and visual identities that establish authority and differentiate your company from competitors through data-driven insights and stakeholder alignment.
Transform your digital products with expert UI/UX design that drives user adoption and business outcomes. From intuitive interfaces to seamless user experiences, we craft design solutions that help innovative companies stand out in competitive markets. Our strategic design approach combines user research, rapid prototyping, and pixel-perfect execution to create digital experiences that users love and stakeholders trust.

From brand strategy to product launch, we deliver end-to-end design solutions that accelerate growth and drive user engagement.
Develop market-defining positioning strategies and visual identities that establish authority and differentiate your company from competitors through data-driven insights and stakeholder alignment.
Create high-converting websites with conversion-focused architecture, responsive layouts, and SEO optimization that turn visitors into qualified leads and customers.
Map user journeys, design intuitive information architectures, and build interactive prototypes validated through usability testing to ensure effortless product experiences.
Craft pixel-perfect interfaces with scalable design systems, accessibility compliance, and consistent component libraries that delight users across all touchpoints.
Design engaging micro-interactions, animations, and transitions that create delightful user moments and provide clear feedback throughout the user experience.
Build fast-loading, client-editable websites with modern interactions and optimized performance using no-code platforms that reduce development time by 50%.
We're a remote-first design team operating from San Francisco and Bangalore, delivering full-service design solutions 3x more cost-effectively than in-house teams. Our approach combines strategic thinking with rapid execution—from 90-minute stakeholder workshops to complete product launches in weeks, not months. We've helped companies raise multiple funding rounds, scale from MVP to enterprise platforms, and create digital products used by millions. Every project is grounded in user research, validated through testing, and built with scalable design systems that grow with your business.

Partnering with industry leaders to create exceptional digital experiences that drive measurable business impact.
Strategic design partners committed to your success through expertise, efficiency, and execution excellence.
Get senior-level design expertise at 3x lower cost than hiring in-house, with no recruitment overhead.
From 48-hour turnarounds to complete launches in weeks, we match the pace of innovative companies.
Seamless execution from brand strategy through design to development—one partner for your entire digital presence.
Every project starts with stakeholder alignment workshops and continues with regular check-ins for optimal outcomes.
Design leaders with proven track records driving innovation.
Co-founder
Akhila brings exceptional architectural and urban design expertise to What if Design. Before co-founding the company, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that positively impacted millions of people. Her background in sustainable architecture and large-scale design projects informs her strategic approach to digital design, where she combines environmental consciousness with user-centered thinking. At What if Design, Akhila leads design strategy and ensures every project delivers both aesthetic excellence and measurable business impact. Her experience designing for complex stakeholder environments translates seamlessly into creating digital products that balance user needs, business goals, and technical constraints. Akhila's commitment to purpose-driven design has been instrumental in pivoting What if Design toward climate tech and sustainability initiatives.
Co-founder
Tejas brings a unique blend of business strategy and design thinking to What if Design. Before co-founding the company, he drove business growth for OYO across three countries and developed training programs that upskilled over 1,700 people throughout India. This operational expertise gives him deep insight into how design decisions impact business outcomes, user adoption, and organizational scalability. At What if Design, Tejas leads client strategy, project delivery, and business development, ensuring that every design solution aligns with client goals and market realities. His experience in rapid scaling and cross-cultural business operations enables What if Design to deliver projects efficiently across time zones while maintaining quality standards. Tejas's passion for meaningful impact led to the company's strategic pivot toward climate tech and sustainability-focused clients.
How much does a UI/UX designer charge?
UI/UX design costs vary significantly based on project scope and designer expertise. At What if Design, we offer full-service design solutions starting at $2,999/month for our Design Essentials package, which includes graphic and communications design, website visual design, and common deliverables like landing pages and presentations. Our Design Supercharger package at $4,499/month (quarterly with inaugural discount) provides comprehensive strategic collaboration including UX design, brand strategy, and website design. For project-based work like brand positioning, visual identity, or complete website design, engagements typically range from 4-12 weeks. We're 3x more cost-effective than hiring in-house senior designers while delivering the same quality and strategic thinking.
What is UI/UX design services?
How long does a typical UI/UX design project take?
Do you offer ongoing design support after project completion?
What makes your design process different from other agencies?
Can you work with our existing brand or design system?
Do you provide user research as part of your UX design services?
What platforms and tools do you use for design and development?
Let's discuss how our UI/UX design expertise can help you achieve your business goals and delight your users.
Member of global movement for climate action in design
Partnered with unicorns like TATA1mg and Pristyn care
Delivering strategic design solutions since 2020
Tell us about your project and we'll respond within 24 hours with a tailored proposal and timeline. No obligation, just expert guidance.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in