We partner with US-based climate and deep-tech startups to build product experiences that earn trust with enterprise buyers, investors, and technical partners. From UX research and flow design to investor-ready websites, we translate complex technology into interfaces that convert, supporting every stage from first impression to signed contract.
From product flows that earn trust with technical buyers to investor-ready websites, every service is shaped around one question: does this help your users and stakeholders understand the value, faster?
Your buyers are evaluating your product in the first few minutes. If they can't reach value quickly, they won't ask for a second demo. We map the full user journey for complex workflows, surface where enterprise buyers lose confidence, and resolve friction before your team ships the next sprint.
A fragmented interface costs your engineering team time every sprint. We build scalable UI systems with consistent components, clear visual hierarchy, and developer-ready specifications so your team ships without re-solving the same design problems each cycle.
For data-heavy dashboards and technical interfaces, how your product responds to user actions matters as much as what it displays. We design motion and interaction that makes system states legible, navigation predictable, and the interface feel like it's working with your user.
Investors, enterprise buyers, and technical partners are all reading your website but making completely different decisions in seconds. We architect every layout, message, and conversion path around the exact audience mix you're targeting, not a one-size-fits-nobody template.
We build in Webflow and Framer so your team can update content, add pages, and manage the site without a developer on call. You get a fast launch and full ownership of the site going forward, so messaging updates don't require a ticket queue.
Your product may be two years ahead of your brand. We close that gap by building positioning and visual identity that reflects the credibility you've actually earned, so the impression you make on day one matches where the company actually stands.
Most climate and deep-tech startups build their product flows the same way they build their technology: fast, focused on function, and iterated internally. The result is a product or website that works well for the team who built it, but creates friction for the enterprise buyers, investors, and partners you actually need to reach. When UX is designed for your buyer, not your internal team, the path to value becomes clearer. Onboarding shortens. The demo-to-close gap shrinks. Technical buyers stop needing a guided walkthrough to understand what your product does and why it matters to them. We bring UX research, interface design, and website strategy together for climate and deep-tech startups from Seed through Series B. Most engagements are scoped and in motion within a week, and every design decision is grounded in your buyer's world, not just your product roadmap.
From Seed-stage climate hardware startups to Series A energy software companies, we've helped deep-tech teams close the gap between where their product is and where their brand and UX need to be.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Built specifically for climate and deep-tech startups that need senior design thinking without the overhead of a full-time team.
Senior-level brand and UX work priced for Seed and Series A budgets, without the overhead of hiring full-time or coordinating across multiple vendors.
We can be fully up to speed and producing work within a week of kickoff. That's possible because we already work in your industry and don't need weeks of onboarding to understand your product, your buyer, or your regulatory context.
Brand strategy, website design, UX research, and motion are handled by one team. No fragmented outputs, no briefing multiple vendors, no dropped context between handoffs.
Every engagement starts with alignment on goals, audience, and messaging before a single design is opened. Positioning clarity first, execution second.
The founders behind What if Design.
Co-Founder, Lead Design Strategist
Akhila is the co-founder and lead strategist at What if Design. She helps climate tech companies turn complex science into brands and websites that close funding and partnerships. She has worked with teams backed by the US Department of Energy, ARPA-E, leading climate VCs across carbon capture, grid interconnection, and green hydrogen, contributing to over $105M raised. Founders trust her because she learns the science and market before designing, and translates what they build visually for effective communication.
Co-Founder, UX Design Lead
Tejas is the co-founder and product UX lead at What if Design. He leads product and UX for software companies, designing for adoption, retention, and the metrics that drive growth. His work spans battery management systems, fleet platforms, and ESG tools, plus enterprise software for the Ministry of Health of Saudi Arabia. Founders trust him because he treats every screen as a business decision, not just a design problem.
UX and UI design costs vary based on scope, engagement model, and how much strategic groundwork is needed before design begins. We work with climate and deep-tech startups through both fixed-project engagements and monthly partnership models. Fixed projects covering brand positioning, visual identity, or a full website build are scoped based on your stage and what needs to get done. Monthly partnerships start at $2,999/month on a quarterly basis and scale depending on the depth of collaboration. If you're comparing this to hiring a senior designer in-house, you're also comparing it to recruiting timelines, onboarding, benefits, and management overhead. For most Seed to Series B startups, a focused external partner is the faster and more flexible path.
Tell us what stage you're at and what's blocking you. We'll give you an honest read on where your biggest leverage point is: brand, website, or product UX.
Tell us where you are: funding stage, what's blocking you, and what's coming up. We'll follow up with a clear perspective on where to start.
For immediate assistance, feel free to send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to send us a quick email at team@whatifdesign.in