Los Angeles businesses need digital experiences that convert visitors into customers and scale with growth. Our UX design agency specializes in creating intuitive user journeys and conversion-optimized interfaces for LA's diverse market—from tech startups in Silicon Beach to entertainment platforms in Hollywood. We transform complex user needs into elegant, data-driven design solutions that drive measurable business outcomes.
Our UX Design Services
Comprehensive user experience design solutions tailored to Los Angeles businesses, from initial research to final implementation.
UX Research & Strategy
Map user journeys for LA's diverse audiences, conduct usability testing with local customers, validate designs with data-driven insights, and create information architectures that convert Southern California visitors into loyal customers.
Build interactive prototypes for stakeholder validation, conduct user testing sessions with Los Angeles participants, iterate rapidly based on feedback, and reduce costly post-launch redesigns.
Design conversion-focused landing pages for LA campaigns, optimize checkout flows for ecommerce businesses, implement A/B testing strategies, and create CTAs that resonate with California's competitive market.
Design effortless user flows for complex applications, create mobile-first experiences for on-the-go LA users, build scalable design systems, and ensure cross-platform consistency across all touchpoints.
Create delightful micro-interactions, design smooth transitions and animations, specify gesture controls for mobile apps, and craft engaging experiences that elevate your brand in LA's competitive landscape.
Los Angeles businesses face unique challenges—diverse audiences, competitive markets, and high user expectations. Our UX design approach combines deep user research with conversion optimization principles tailored to LA's digital landscape. We map complex user journeys, eliminate friction points, and create interfaces that guide Southern California visitors toward your business goals. From entertainment platforms to tech startups in Silicon Beach, we've helped LA companies reduce bounce rates, increase engagement, and drive measurable ROI through strategic design.
Proven Results
Success Stories
Real results from our UX design partnerships with innovative organizations worldwide.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Kent Costello
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Keenan Johnson
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Ayush Banerjee
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Kent Costello
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Keenan Johnson
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Ayush Banerjee
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Kent Costello
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Keenan Johnson
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Ayush Banerjee
The What if Design Difference
Why Choose What if Design?
Strategic design expertise that transforms Los Angeles businesses through user-centered solutions.
Rapid Execution
Launch-ready designs in weeks, not months, with turnaround times as fast as 48 hours for LA's fast-paced market.
Cost Efficiency
Get senior-level UX expertise at 3x lower cost than hiring in-house designers for your Los Angeles business.
Data-Driven Approach
Every design decision backed by user research, analytics, and testing with real Los Angeles audiences.
Full-Service Partnership
From strategy to implementation—brand positioning, UX design, UI development, and ongoing optimization under one roof.
Meet The What if Design Team
Design leaders with proven experience delivering impactful results.
Akhila Kosaraju
Co-founder
Before co-founding What if Design, Akhila brought her architectural expertise to innovative LEED-certified building projects and urban interventions valued at over $100 million, directly impacting millions of people's daily lives. Her background in large-scale design thinking and sustainable development informs her approach to digital experiences today. At What if Design, Akhila leads strategic UX initiatives that translate complex business requirements into intuitive user interfaces. Her architectural training gives her a unique perspective on information architecture and spatial design in digital products. She specializes in creating design systems that scale from MVP to enterprise platforms while maintaining consistency and usability. Akhila's work focuses on helping organizations—from healthcare unicorns to climate tech startups—design products that users love and that drive measurable business outcomes.
Tejas Mahajan
Co-founder
Tejas brings a unique blend of business acumen and design thinking to What if Design. Before co-founding the agency, he drove business growth for OYO across three countries, scaling operations and building systems that impacted thousands of customers daily. He also designed and executed training programs that reached over 1,700 people throughout India, giving him deep insights into user behavior and learning patterns. This combination of business strategy and user-centered thinking shapes his approach to design today. At What if Design, Tejas focuses on aligning creative solutions with business objectives, ensuring every design decision drives measurable outcomes. His experience in high-growth startups and large-scale program management enables him to understand client challenges from both strategic and operational perspectives. Tejas specializes in helping organizations translate their vision into compelling digital experiences that resonate with target audiences and accelerate growth.
Frequently Asked Questions
What is the 60 30 10 rule in UX design?
The 60-30-10 rule is a color distribution principle in UX design where 60% of your interface uses a dominant color, 30% uses a secondary color, and 10% uses an accent color. This creates visual hierarchy and guides users' attention to key actions and content.
What is the 80/20 rule in UI/UX design?
The 80/20 rule (Pareto Principle) in UI/UX design states that 80% of users will only use 20% of your product's features. This principle helps designers prioritize the most important user flows and features, ensuring core functionality is intuitive and accessible.
How long does a typical UX design project take?
UX design projects typically range from 4-12 weeks depending on complexity. Simple landing pages may take 4-6 weeks, while comprehensive website redesigns or product UX projects take 8-12 weeks. We offer accelerated timelines with turnaround as fast as 48 hours for specific deliverables.
What's included in your UX design process?
Our process includes user research and stakeholder interviews, information architecture and user journey mapping, wireframing and prototyping, high-fidelity UI design, usability testing with target users, and design system development. Each phase includes client collaboration and iterative refinement.
Do you conduct user research with Los Angeles audiences?
Yes, we conduct user research tailored to Los Angeles markets, including usability testing with local participants, competitive analysis of LA-based competitors, and audience segmentation for Southern California demographics. This ensures designs resonate with your specific user base.
How much does UX design cost?
Our UX design services are 3x more cost-effective than hiring in-house senior designers. Pricing varies based on project scope and complexity. We offer fixed-price packages for defined projects and flexible monthly retainers starting at $2,999/month for ongoing design needs.
Can you work with our existing development team?
Absolutely. We provide comprehensive design handoffs including interactive prototypes, design specifications with measurements and assets, design system documentation, and developer collaboration calls. We work seamlessly with in-house or external development teams.
What industries do you specialize in?
We specialize in climate tech, clean tech, and sustainability-focused organizations, but our expertise extends to healthcare, fintech, SaaS platforms, ecommerce, and entertainment. Our founders' backgrounds in architecture and business growth give us versatile design thinking applicable across industries.
Ready to Transform Your User Experience?
Schedule a free consultation with our UX design experts to discuss your Los Angeles project.
Let's Design Something Exceptional Together
Share your project details and we'll respond within 24 hours with a tailored proposal for your Los Angeles business.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in