How much does a website designer cost for a small business?
Website design costs for small businesses typically range from $3,000 to $15,000+ depending on complexity, features, and scope. At What if Design, our pricing is transparent and structured by project type: Website Design & Development runs 4-12 weeks at significantly lower rates than traditional agencies, while our Design Essentials subscription starts at $2,999/month for ongoing support. We're 3x more cost-effective than hiring in-house senior designers, making professional web design accessible for businesses with limited budgets.
How much does it cost to hire someone to create a business website?
Hiring costs vary widely based on the provider and project scope. Freelancers may charge $2,000-$10,000, traditional agencies $10,000-$50,000+, and in-house designers $80,000-$120,000 annually plus benefits. What if Design offers a middle-ground solution: enterprise-quality design at 3x lower cost than in-house hiring. Our project-based pricing ranges from $3,000-$15,000 for complete website solutions, with subscription options starting at $2,999/month for ongoing design needs. We eliminate the overhead of full-time hiring while delivering strategic, conversion-focused websites that drive business results.
What's included in your website design services?
Our comprehensive website design services include strategic workshops, site mapping, wireframes, high-fidelity visual design, conversion-focused copywriting, responsive development on Webflow, technical SEO optimization, and post-launch support. We also create custom illustrations and technical renderings when needed. Unlike basic website builders, we deliver strategically architected sites designed to convert visitors into customers or leads, with performance optimization and professional polish.
How long does it take to design and launch a website?
Typical project timelines range from 4-12 weeks depending on complexity and scope. Simple landing pages or brochure sites may launch in 4-6 weeks, while comprehensive multi-page websites with custom features require 8-12 weeks. Our remote-first model and efficient workflows enable faster turnarounds than traditional agencies, with some design tasks completed in 48 hours. We establish clear timelines during kickoff and provide regular progress updates throughout the project.
Do you offer ongoing support after the website launches?
Yes. We offer two ongoing support options: project-based updates for occasional changes, or our Design Essentials subscription ($2,999/month) for regular design needs including website updates, marketing collateral, and sales materials. The subscription model is ideal for growing businesses that need consistent design capacity without hiring full-time. Both options include direct access to our design team with bi-weekly or weekly check-ins depending on the plan.
Can you work with our existing brand, or do we need a new one?
We work with both scenarios. If you have existing brand guidelines, we'll design your website to align perfectly with your current identity. If you're starting from scratch or ready for a rebrand, we offer comprehensive Brand Identity & Positioning services that establish visual identity, messaging frameworks, and strategic positioning before moving to website design. Many small businesses benefit from our bundled approach, ensuring brand and website work together seamlessly.
What platform do you build websites on?
We primarily build on Webflow for its combination of design flexibility, performance, and client editability. Webflow enables us to create custom, pixel-perfect designs without coding limitations while providing you with an intuitive CMS for content updates. It also delivers excellent SEO performance, fast loading speeds, and mobile responsiveness out of the box. For animation-heavy projects, we also work with Framer. We avoid WordPress and similar platforms that require ongoing maintenance and security updates.
Do you help with website content and copywriting?
Yes. Our Website Design & Development service includes conversion-focused copywriting as part of the package. We work with you to develop messaging that communicates your value proposition clearly, addresses customer pain points, and drives desired actions. If you have existing content, we'll refine and optimize it for web performance. If you're starting from scratch, we'll create compelling copy aligned to your brand voice and business objectives.