User Experience (UX) Design
Map complete user journeys, design intuitive information architectures, create wireframes, conduct usability testing, and build user flows that eliminate friction and drive conversions across your digital products.
Transform your digital product vision into intuitive, high-converting experiences that drive user adoption and business growth. Our expert UI/UX design services combine strategic user research, data-driven design decisions, and pixel-perfect execution to create digital solutions that resonate with your audience and deliver measurable results.
End-to-end design solutions from research and strategy to pixel-perfect interfaces and validated prototypes.
Map complete user journeys, design intuitive information architectures, create wireframes, conduct usability testing, and build user flows that eliminate friction and drive conversions across your digital products.
Craft pixel-perfect interfaces with high-fidelity mockups, scalable component libraries, accessible design tokens, and comprehensive design systems that ensure visual consistency across all touchpoints.
Design delightful micro-interactions, smooth animations, intuitive transitions, and interactive prototypes that create engaging experiences and provide clear feedback to users throughout their journey.
Design conversion-focused website architectures, create responsive layouts, optimize user paths, and build SEO-friendly sites using modern platforms like Webflow and Framer for fast deployment.
Design high-converting single-page experiences optimized for specific campaigns, with strategic CTA placements, trust signals, and A/B test variations that maximize lead generation and conversions.
Develop cohesive visual systems including logo design, color palettes, typography scales, icon libraries, and brand elements that create instant recognition and consistent experiences across channels.
We don't just make things look good—we solve real business problems through design. Our process combines deep user research, rapid prototyping, and iterative testing to create digital experiences that users love and businesses profit from. Every design decision is validated with data, every interface optimized for conversions, and every prototype tested with real users. From startups launching MVPs to enterprises scaling products, we deliver design solutions that accelerate growth.
From healthcare unicorns to government ministries, we've delivered design excellence across industries.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic thinking, technical excellence, and business acumen to every design project.
Data-driven design decisions aligned with your business goals, validated through research and testing.
3x more affordable than in-house senior designers, with full-service capabilities and rapid turnaround times.
Designed digital products for millions of users, helped raise multiple investment rounds, and delivered enterprise solutions.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for critical design needs.
Founded by IIT Kharagpur architects turned digital design experts.
Co-founder
Akhila brings deep expertise in designing innovative, sustainable solutions that impact millions. Before co-founding What if Design, she designed LEED-certified buildings and led urban interventions worth over $100 million, shaping the built environment for major cities. Her architectural background gives her a unique perspective on user-centered design—understanding how people interact with spaces and translating that insight into digital experiences. At What if Design, Akhila leads strategic design initiatives, ensuring every project balances aesthetic excellence with functional purpose. Her work spans brand identity systems, complex product UX, and conversion-optimized websites. She's passionate about making great design accessible for purpose-driven organizations, particularly those addressing climate and sustainability challenges. Akhila's approach combines rigorous research, iterative prototyping, and close collaboration with clients to deliver solutions that drive measurable business outcomes.
Co-founder
Tejas combines business strategy with design thinking to create solutions that drive growth. Before co-founding What if Design, he scaled OYO's operations across three countries and built training programs that developed 1,700+ professionals throughout India. His business background brings a results-oriented lens to every design project—understanding that beautiful interfaces must also deliver on business objectives like user acquisition, engagement, and revenue. At What if Design, Tejas leads client strategy and ensures design solutions align with broader organizational goals. He specializes in translating complex business requirements into clear design briefs, facilitating stakeholder workshops, and measuring design impact through key metrics. His experience in high-growth startups informs his approach to scalable design systems and conversion optimization. Tejas is committed to helping purpose-driven organizations—especially those in climate tech and sustainability—leverage design as a competitive advantage in crowded markets.
What is the difference between UI and UX design?
UX (User Experience) design focuses on the overall feel and journey—how users interact with your product, the flow between screens, and solving user problems. UI (User Interface) design focuses on the visual elements—colors, typography, buttons, and how things look. Both are essential: UX creates the blueprint, UI brings it to life visually. We provide both as integrated services to ensure your digital product is both intuitive and beautiful.
How long does a typical UI/UX design project take?
What is your UI/UX design process?
Do you conduct user research and testing?
Can you redesign our existing website or product?
What platforms and tools do you use?
How much do your UI/UX design services cost?
Will I own the design files and intellectual property?
Let's discuss your project goals and how our UI/UX design expertise can help you achieve them.
Share your project details and we'll respond within 24 hours with next steps and a customized proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in