What if Design partners with climate and deep-tech startups to close the gap between complex products and the buyers who need to understand them. Our UX research and design work helps your product activate faster, convert more users, and reduce the friction that slows down enterprise sales cycles.
From early research to dev-ready handoff, structured around the product challenges climate and deep-tech teams actually face.
Understand where users get stuck, drop off, or take wrong turns before you build. We research, map, and validate user journeys for technical products where the buyer is not always the end user, and where getting activation right affects how quickly your sales cycle closes.
Give your product a visual layer that reduces cognitive load and builds buyer trust. We design interface systems that hold up across complex workflows, multiple user types, and the technical density that climate and energy software often requires.
Design the moments that make a product feel reliable. We work on micro-interactions, transitions, and interactive prototypes that give users clear feedback and reduce the uncertainty that causes drop-off in complex onboarding flows.
Build a website that does real work before the first sales call. We design conversion-focused architectures, map audience-specific journeys, and build in Webflow or Framer so your team can update content without depending on a developer.
Turn a single-page visit into a qualified lead or a booked meeting. We design landing pages with clear value hierarchies, strategic CTA placement, and trust signals calibrated to the skepticism level of your buyer.
Build a scalable component library your dev team can actually use. We set up design systems in Figma that reduce inconsistency across your product, speed up future builds, and give your team a clear framework to work within as the product grows.
Most climate and energy software products are built by technical founders who understand the technology deeply but have not had time to optimize the experience around the people using it. The result is products where activation takes too long, enterprise buyers struggle to see value before the demo, and sales cycles stretch unnecessarily. We research how your users actually work, map where the experience breaks down, and redesign the flows that matter most to your adoption and sales goals. We build in Figma, hand off to your dev team with full documentation, and can establish a design system that scales with your product without requiring us in every future sprint.
From seed-stage climate tech founders to Series A deep-tech teams, we have helped companies close the gap between complex products and the users who need to adopt them.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if Design has been transformative: faster feature rollouts, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas."
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if Design has been transformative: faster feature rollouts, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas."
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What if Design has been transformative: faster feature rollouts, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas."
We bring strategic thinking, technical fluency, and product clarity to every engagement.
Every design decision connects to a specific outcome: faster activation, clearer buyer journeys, or shorter sales cycles. We validate with research before we build, not after.
Full UX research and design capability without the overhead of a full-time hire. Project-based or ongoing, structured around your stage and timeline.
We have designed for climate monitoring networks, energy software platforms, and sustainability analytics tools — products where the user journey has real consequences for adoption and sales.
Because we work exclusively in climate and deep-tech, we need less onboarding. Most UX projects move from research to dev-ready designs in 4 to 8 weeks.
Founded by IIT Kharagpur architects turned digital design experts.
Co-founder
Akhila's background is in architecture: before co-founding What if Design, she designed LEED-certified buildings and led urban interventions across major cities, with projects totaling over $100 million. That background gives her a distinct lens on how people interact with complex systems, and she brings that same thinking to digital products. At What if Design, she leads strategic design work across brand identity systems, product UX, and conversion-focused websites. She focuses on the intersection where technical depth meets the experience of the person who has to navigate it, which is exactly the challenge most climate and deep-tech products face.
Co-founder
Tejas brings a business strategy background to design. Before co-founding What if Design, he scaled OYO's operations across three countries and built training programs that developed over 1,700 professionals across India. At What if Design, he leads client strategy and ensures design decisions connect directly to the outcomes that matter: faster activation, shorter sales cycles, and clearer positioning for buyers who need to understand the product before they will commit to it. His experience in high-growth startups informs how he approaches design systems and the commercial pressures that come with building in the climate and deep-tech space.
UX (user experience) design focuses on the overall journey: how users move through your product, what flows they follow, and where they encounter friction. UI (user interface) design focuses on the visual layer — the components, typography, color, and layout that make those flows readable and usable. Both matter, and they work together. UX sets the structure; UI makes it functional for the people actually using it. We provide both as integrated services, so your product is clear to navigate and built for the way your users actually work.
Share what you're building and where users are getting stuck. We'll tell you what needs to change first.
Share what you're building and where the experience is breaking down. We'll respond within 24 hours with a clear next step.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in